WebmasterWorld Competitive Intelligence

Jun 21st

Brief review of Webmasterworld Competitive Analysis panel. Bill Tancer:
from HitWise

Went through traffic interception and search seasonality information using HitWise.

HitWise starts at about $20,000 a year. Keyword Intelligence is a cool tool they are coming out with that is cheaper.

Joseph Morlin:
SEO trivia nugget: he was a private investigator for 12 years

write scripts to discount affiliate links if their affiliate codes URLs are ranking where your site would be

tools

BakedJake:
new webmasters use real WhoIs information
intermediate uses an anonymizer
advanced fake some of their WhoIs

mentions CompleteWhois.com

goes through social engineering...

  • pose as someone fake (like internet fraud prevention / survey / panel)

  • ask a confusing question or a question that does not matter (do you do online transactions for over $100,000)
  • ask the real questions (do you have any other sites)

track and log weird referals that might be competitors

  • link: visitors

  • visitors from WhoIs source
  • people searching for allinanchor:
  • people from sites on known open proxies
  • etc

screwing with competitors

  • serve them a 403

  • serve them their own site
  • serve them porn or annoying midi's

FAQs:
It is worth learning programming, and anything that is publicly available may not be worth using for one reason or another.

also someone mentioned BlogPulse

Published: June 21, 2005

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