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Brief review of Webmasterworld Competitive Analysis panel. Bill Tancer:
from HitWise
Went through traffic interception and search seasonality information using HitWise.
HitWise starts at about $20,000 a year. Keyword Intelligence is a cool tool they are coming out with that is cheaper.
Joseph Morlin:
SEO trivia nugget: he was a private investigator for 12 years
write scripts to discount affiliate links if their affiliate codes URLs are ranking where your site would be
tools
- use related:www.mysite.com on Google
- Netcraft (when site was first seen in search engines)
- Whois Source - offers whois history and
- Alexa
- Archive.org
- arin.net/whois/ - for reverse IP lookup
- PubSub
- protect your copy: copy chuncks of text from your site and post it into an engine using quotes to look for copied content. also can use CopyScape
BakedJake:
new webmasters use real WhoIs information
intermediate uses an anonymizer
advanced fake some of their WhoIs
mentions CompleteWhois.com
goes through social engineering...
- pose as someone fake (like internet fraud prevention / survey / panel)
- ask a confusing question or a question that does not matter (do you do online transactions for over $100,000)
- ask the real questions (do you have any other sites)
track and log weird referals that might be competitors
- link: visitors
- visitors from WhoIs source
- people searching for allinanchor:
- people from sites on known open proxies
- etc
screwing with competitors
- serve them a 403
- serve them their own site
- serve them porn or annoying midi's
FAQs:
It is worth learning programming, and anything that is publicly available may not be worth using for one reason or another.
also someone mentioned BlogPulse
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