Brief review of Webmasterworld Competitive Analysis panel. Bill Tancer:
Went through traffic interception and search seasonality information using HitWise.
HitWise starts at about $20,000 a year. Keyword Intelligence is a cool tool they are coming out with that is cheaper.
SEO trivia nugget: he was a private investigator for 12 years
write scripts to discount affiliate links if their affiliate codes URLs are ranking where your site would be
- use related:www.mysite.com on Google
- Netcraft (when site was first seen in search engines)
- Whois Source - offers whois history and
- arin.net/whois/ - for reverse IP lookup
- protect your copy: copy chuncks of text from your site and post it into an engine using quotes to look for copied content. also can use CopyScape
new webmasters use real WhoIs information
intermediate uses an anonymizer
advanced fake some of their WhoIs
goes through social engineering...
- pose as someone fake (like internet fraud prevention / survey / panel)
- ask a confusing question or a question that does not matter (do you do online transactions for over $100,000)
- ask the real questions (do you have any other sites)
track and log weird referals that might be competitors
- link: visitors
- visitors from WhoIs source
- people searching for allinanchor:
- people from sites on known open proxies
screwing with competitors
- serve them a 403
- serve them their own site
- serve them porn or annoying midi's
It is worth learning programming, and anything that is publicly available may not be worth using for one reason or another.
also someone mentioned BlogPulse
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