Turn Your Ads Into Lies / Research on Shifting Public Policy

Call it Research & People Will Believe It

The Computers and Communications Industry Association published research on the value of fair use. The research is completely biased, to the point of being fraud:

Even by the woeful standards of the bespoke research industry, this study is a crock. It's not just bad; it's absurd. What the authors have done is to define the "fair-use economy" so broadly that it encompasses any business with even the most tangential relationship to the free use of copyrighted materials.

Even Smart People Buy This Junk

Google is a leading sponsor of the research. They know it is a lie, but one that fattens their profit margins, so why not help spread this one and spend a few dollars sponsoring the next one?

Cory Doctorow, who is brilliant, is helping spread this idea because it was the first such publication and he is emotionally attached to the idea. If you are the first person to create a value system that reinforces others values they are going to cite you day and night.

Marketing Continues to Blur into a Game of Psychological Warfare

As marketing and content merge, and as people become more aware of marketing, there are going to be a lot more non-profit organizations sharing research built around pushing lies that helps for profit companies. Some lies are damaging, others are not. Both smart and ignorant people will cast votes without understanding what they are doing. The machines that count votes promote information pollution and are amoral. Those selling sugar water to diabetics also sell safety water. Every dollar counts. As marketing advances, expect more people to play on your emotions using an ever-increasing complex and diverse array of techniques.

Published: September 18, 2007 by Aaron Wall in marketing


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