Stealing Passion to Create a Unique Sales Proposition

So far this year I have probably come up with at least 4 multi-million dollar ideas. But I am uncertain if the market timing is right and I have the business acumen and finances to make them soar, but I will try. And, to be honest, some of the ideas were not even mine. They were simply extensions of other's ideas and/or flaws to current market leading models...just like what Google was founded upon (though my ideas are far less ambitious than their idea is).

If you are entering a saturated marketplace and do not have a strong USP read rants or research from long time industry purists that are angry with the current marketplace. You don't have to buy everything they say, just take one of their best ideas, give it a touch of framing, make it relevant to your business, and base your marketing and public relations campaign on it.

If they are viewed as a nutcase and written off by the market then competitors will not realize the brilliance of your brand and the strength of the purist angle until you start cutting into the market in a big way. By then it will be too late for them to react, and if they do copy you, then you can use that to further affirm your market leading position. Google said "don't be evil" and everyone thought they were cute and cuddly until they were too reliant on Google to say otherwise. See the goog. Be the goog. :)

Published: November 30, 2007 by Aaron Wall in marketing


November 30, 2007 - 7:46pm

I just felt like I had to comment.
This is exactly what I have thought for past couple of months. You don't have to be original. Just better than the others.
Brin and Page didn't invent search. They just found a hole in the system, filled it and went on from there.
Maybe a time will come when Google will fall behind, but I think that a company that invests in real progress and new ideas will never turn into altavista(something many of us used before G).

I mean. They have the 20% time.

November 30, 2007 - 8:22pm

Excellent post. No matter what industry you're in, people are always going to be complaining about a laundry list of things. Find enough people complaining about the same thing, and there you go. Business idea.

Harry Bishop
November 30, 2007 - 9:08pm

Hi Aaron, great idea. It made me think about some of our current clients that are already in saturated markets. I know you spoke about market entry, but I'm mulling over your thoughts, and think it might be a valuable idea for established business as well.

We talk about and execute viral campaigns, but really when you think about it, what's more viral than attacking your own corporate status quo, whether as a member of the "purists" or from some other direction? It's very similar to renegade corporate departments, we can probably all think of a few examples that went off on their own without formal funding or approval to "do the right thing", and saved the company by doing so.

I'm going to think over the next few weeks about how I can apply your thought to some of my current clients, I can already see some "offshoot" ideas that might fly. When I think of it in these terms it's an old paradigm, but one that I personally have let drown in the back waters of my brain for many years, time to bring it to light again.

Thanks as always
Harry Bishop

December 6, 2007 - 12:09am

Hello, long time reader, first time commenter.

Seems to me like you have plenty of business acumen. I'm working on a few ideas myself. Doing is a lot harder than having ideas, isn't it?

I sense a bit of Seth Godin ideology, so I remind everyone to be REMARKABLE! :)

December 6, 2007 - 12:48am

If you are seriously passionate, driven, focused, and receptive to market response I do not think success is as hard as many people make it out to be.

Add new comment

(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.