As Frank Luntz says "it's not what you say, it's what people hear." Politics is a game of marketing. Raise money, invest in messaging, and spread the message.
Most of the leading presidential candidates are not running AdWords ads to place a donation message on search result. Given Howard Dean's experience in raising money online, where they tested and changed page layouts based on donation data, the Democrats ought to know better.
Few candidates are buying display ads. Given this data, I am buying more display ads for SEO Book than any of the presidential candidates are.
You do not need to be a conversational marketing guru to advertise. In a couple hours I could create a campaign for any of the candidates that gets in excess of 100,000,000 monthly impressions and brings in far more than it costs. They are doing interviews on TechCrunch about technology and the web. Why don't they put their money where their mouth is?
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