Straight Up Spamming
The economics of spam.
In regards to that $130 million investment in Geosign by American Capital... it turns out to be the arbitrage investment that was not:
American Capital CEO Malon Wilkus told TheStreet.com that as a result of the split-up, his firm recovered a "substantial" amount of its original investment in the form of cash proceeds. He declined to give the amount.
Oversee.net bought Moniker. They purchased SnapNames earlier this year. They must be pretty good at business to be able to afford over $100 million in acquisitions in one year.
Never trust Network Solutions again. They are now registering any whois lookups that occur on their network, and are challenging RegisterFly for the dirtiest register ever award.
Marchex has dropped below the sharp fall off back when they lowered Q3 2007 guidance. They currently trade at an 82 P/E ratio, and could unlock a lot of value if they had a real development strategy or started selling off some of their names. A Domain Tools blog post highlights how generic domains could appreciate if capital was more accessible for premium domains. I think before that happens companies like Marchex are going to need to issue a new strategic memo that is valid in the current marketplace. The Domain Tools blog post also had a comment from a search marketer:
Besides, the real downside to generic domains from my point of view is that every day, the “type-in traffic” generation becomes smarter, or dies off. More people use a medium such as Google or other search engines. With search engines, sites such as “Travelocity.com” and “travel.yahoo.com” become the apparent winners for the term “Travel”. Not Travel.com
As a search marketer who keeps spending more and more on Google ads, I firmly believe the above comment, and this is why I have been buying decent names and developing them. A balanced investment strategy where pieces build off each other and I put my marketing skills to work will outperform a strategy where I enter a saturated market late without a unique strategy. A strong domain is a great advantage, but you can still succeed with only a decent one and a bit ofsweat equity.
Yahoo! Buzz Index
Perhaps this is an old arbitrage strategy I somehow missed, but the Yahoo Buzz Index links to a list of popular searches. What better way is there to rank for them and drive traffic than to reference them on an high authority page, likeso:
That might be a nice strategy for other leading publishers to follow, though it makes Yahoo look a bit desperate in their marketing approach.
General Publishing Trends
Seth Godin highlights trends in the music industry, which is a set of trend applicable to just about every industry.
Gain a Competitive Advantage Today
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
See where they rank & beat them!
- Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
- Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
- Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
- Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
- Risk-free: Free trial & low price.