Bob Dylan Offers Sage SEO Advice for New Websites & New Webmasters

"When you got nothing, you got nothing to lose
You're invisible now, you got no secrets to conceal." - Bob Dylan

When your website's got no rankings, you got no traffic to lose
You're website is invisible now, you got no links to conceal.

Do not let another organization's self-serving (and hypocritical) guidelines control your every move...especially if you are so new and unestablished that your biggest risk is never gaining traction.

The biggest risk you can ever take is taking no risk at all.

  • You can't benefit from pull marketing unless you first do push marketing.
  • You can't be a market maker without first being a market manipulator.
  • If you are new, network effects are working against you right now.

YouTube used a legal loophole to loot billions of dollars of copyright content. Had they "played by the rules" they wouldn't have been bought by Google for $1.65 billion. And you would not get to enjoy this wonderful video right now

Published: April 23, 2009 by Aaron Wall in marketing


April 23, 2009 - 8:52pm

Excellent post. Anything referencing Bob Dylan has to be gold. His new CD is out any day now, really looking forward to it. Also good to know I have his blessing to take bigger risks.

April 23, 2009 - 9:21pm

I think Dylan's quote

Don't follow leaders, watch your parking meters

is just as relevant in the SEO world.

April 23, 2009 - 10:19pm

I love it. I don't think I've ever seen "Bob Dylan" and "SEO" in the same sentence. But while we're at it:

"...If your time to you
Is worth savin'
Then you better start swimmin'
Or you'll sink like a stone.."

April 23, 2009 - 10:32pm

"For them that must obey authority
That they do not respect in any degree
Who despise their jobs, their destinies
Speak jealously of them that are free
Cultivate their flowers to be
Nothing more than something
They invest in."

April 24, 2009 - 1:41am

Didn't know your were a Dylan fan, Aaron.

Ultra cool...

Here's my humble offering:

While preachers preach of evil fates
Teachers teach that knowledge waits
Can lead to hundred-dollar plates
Goodness hides behind its gates
But even the president of the United States
Sometimes must have
To stand naked.

From "It's Alright, Ma (I'm only bleeding)"

April 24, 2009 - 10:39am

He not busy being born is busy dying.

speaks volumes for google rankings!

The man is a genius

June 2, 2009 - 7:34pm

I have to go with "Everything is Broken".

Bob Dylan is the essence of SEO. :)

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