Google IPO
May occur as soon at Tuesday.

New Search Engine in China
China's Sohu.com unleashes sogou.com which means "search dog"

Search.com Launches new Features
Thumbnail screenshots, custom colors, specialty searches, & customizable category searches - more info

Thumbs Down SEMPO
They are still failing to address Mike Grehan's questions despite many opportunities too. Perhaps there could be something better. Maybe there could be an organization with the same mission statement that SEMPO has which ACTUALLY AIMS TO DO WHAT THERE MISSION STATEMENT IS.

Many people have called SEMPO a marketing scam. SEMPO blatently ignores feedback and has no clue about how to pull their own name out of the mud. Not defending yourself when dozens of your peers question your intent with hundreds of forum post is an admission of guilt in my book.

I see absolutely no value in joining or supporting the SEMPO organization.

Yahoo! Renting Links?
Yahoo! has been renting links from the Internet.com network. Generally most people view the Internet.Commerce partner links as links from PageRank more than ads (since those links are rarely relevant to the page content and rarely get clicked on).

Some people think it is a big deal that they are perhaps buying links for PageRank, but I think the bigger problem at hand is that they also edit their own search results. It becomes a sticky situation if they edit their results and rent links which manipulate them.

When I glanced the links into this page were using "cellular phones" as the link text and yet Yahoo! is using "cell phones" in the page title. Somebody needs to teach them SEO...

[update] if you look at sites like gas buddy you will see that they totally are buying links to manipulate search results...almost pro style. keyword rich anchor text, keyword rich file names, keywords in the page copy, etd. [/update]

In Other News Down Under
Sensis has new competition? Yahoo! says no, but for some reason Yahoo! just created an Australian local search directory and put a new snazzy local search tab on the au.Yahoo.com home page.

Webmaster Toolkit whipped up another quick tool. His C class IP checker lets you check if two domains are on the same IP block.

It is believed that domains which are hosted on the same C block may not get as much credit for linking to one another as sites on various independ IP C block addresses.

{update: it worked when I first tried it, but one person just reported that they had a problem with it. I let Will know so hopefully it will be good to go soon.}

Whois Source is another good place to check the IP address of your websites.

Daniel E Ross and Danny Levinson (of Yahoo!) recently created a whitepaper titled Understanding User Goals in Web Search, which aimed to figure out "why are people searching?"

The underlying relevance-ranking algorithms that determine which results are presented to a user might differ depending on the search goal. For example, queries that express a need for advice might rely more on usage- or connectivity-based relevance factors, while those involving open-ended research might weight traditional information retrieval measures (such as term frequency) more highly.

They broke the searches down into three broad groups (and subgroups of these groups).

• Resource - be entertained or interacting. not just finding info on the page - free online video games, pornography

• Informational - read or learn something - lists, advice, locate
• Navigational - going to a single topical hub - Amazon, Ebay

These findings came from 3 sets of approximately 500 AltaVista searches each.
The study found a few interesting things about web search:

• Nearly 40% of searches in each of their search sessions were non informational.

• A large percent of informational searches were aiming to locate a product or service vice find information about it.
• "Just over 35% of all queries appear to have the kind of general research goals (questions, undirected requests for information, and advice-seeking) for what traditional information retrieval systems were designed."
• Navigational searches were much less common than expected (~13% of total search. Incidentally 62% of searches were informational and 25% were for resources.

They stated the lack of distribution of AltaVista and its reputation for having powerful search capabilities might have thrown their research off and they hoped to eventually be testing Yahoo! results.

Originally found on Cre8tive Flow blog.

I reformatted my ebook and have recopied the pay per click section of The SEO Book so people can see a representitive sample of my ebook before they purchase it.

Until I released this there really were not any good free PPC guides (at least that I knew of) since people usually make more money trying to get you to sign up for second tier search engines than they do off just giving you honest info...but you didn't hear that from me :)

The SEO Book is currently 128 pages and the pay per click report is 22 pages.

The free PPC report requires Adobe Reader to view.

Download the Adobe Reader

Download the Pay Per Click Secrets Report

I have recently reformatted my ebook to include a few more goodies such as a Directory XLS checksheet, a quick start checklist, and a quick reference guide to all the SEO tools I use.

<Update> In a fit of irony, Daniel Brandt (Mr screen scraper himself) blocked his tool from this site.
Since the tool is broken because Daniel Brandt's childish behaviour I can only offer you a link to more information about Daniel Brandt.
</Update>

For those who want the good data without letting people know who they are. Get Google PageRank, Yahoo! Backlinks, & Alexa traffic rating while remaining a secret squirrel.

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