The Secret to Effective SEO

Recently (maybe about three weeks ago) I began working on a brand new site idea for a client. Within two days his site was built (my designer is really fast and awesome). Within a week it was ranking well in Google for a fairly competitive commercial phrase with a respectible search volume (thousands of searches per day).

What did I do?

I picked a keyword rich site name and registered the site with a ton of directories.

There were some other forces at hand that I am not at liberty to discuss, but the primary driving force behind his rankings is about a few dozen directory links.

John Scott and I have been talking a bunch recently about the power of LINKS FROM UNIQUE IP ADDRESSES and he posted a good example recently in the V7N forums.

Obviously I have a ton more tips inside my SEO Book, but the condensed version is:

  • buy a keyword rich domain name
  • list it in a ton of directories using those keywords
  • write articles and figure out other ways to get links into your site

There are a ton of other things to consider, but for most industries the web is so non competitive that just the above few steps can go a long way.

Are External Links More Important than Internal Links (for SEO)?

I know most people reading this already know the answer, but I just came across a quick example, so hopefully some people asking this question at a search engine will find this.

Recently I posted a post called "The Daniel Brandt Toolbar" and around a half dozen or so sites linked to me.

Almost every page in this site links to the "Buy Now" page so that when people search for SEO Book they see the home page first and then the "Buy Now" page listed second.

(As of writing this) when you search Google for "SEO Book" you now see my home page first and the "Daniel Brandt Toolbar" page second. It will change in a few days, but this does a good job to show how external links are often more powerful SEO tool than internal links are.

Give it about a few more days for the posts linking into the Daniel Brandt Toolbar to fall into the archives of other blogs and my "Buy Now" page will list again at #2.

Published: July 9, 2004 by Aaron Wall in marketing


July 9, 2004 - 11:52pm

What I would like to know is what the minimum level of uniqueness of different ip's should be.

July 10, 2004 - 12:33am

it is best if links are from various C Block IP addresses.

which means that in AA.BB.CCC.DDD
there is something different from one to the next in a b or c.

July 10, 2004 - 3:18pm

Ok, thanks for the answer.

July 11, 2004 - 11:31am

What about the effect of links from your site to others? Isn't there a theory you can increase your ranking and relevance by linking to highly ranked sites with your keyword terms?

July 11, 2004 - 3:31pm

it is possible to improve rankings by linking to related resources in thematic or community based search engines such as Teoma, but the jury is still out as for it having any great effect on Yahoo! or Google.

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