Yahoo! Link Building Strategies + Advanced Yahoo! Search Operators

Mar 14th
posted in

I finally made my new page on Yahoo! Search at Search-marketing.info. This blog format is so much better than that huge evil site. I could literally work on that site for 10 hours a day and it would take me months to make it as kick ass as I would like. This site is more of a post and forget it...less maintenance.

New Yahoo! Search operators

  • site: this allows one to find all documents within a particular domain and all it's subdomains.
    Example: site:yahoo.com

  • hostname: this allows one to find all documents from a particular host only.
    Example: hostname:autos.yahoo.com

  • link: this allows one to find documents that link to a particular url.
    Example: link:http://autos.yahoo.com/

  • url: this alllows one to find a specific document in our index.
    Example: url:http://edit.autos.yahoo.com/repair/tree/0.html

  • inurl: this allows one to find a specific keyword as part of indexed urls.
    Example: inurl:bulgarian

  • intitle: this allows one to find a specific keyword as part of

Try out the new Yahoo! Search

Bonus tips on using the new Yahoo! Search for your link building needs. You can do multiple advanced link things with Yahoo! Search. For example

link:http://www.search-marketing.info inurl:partners -inurl:search-marketing.info

Would show you sites that link to my other site with parnters in their url. In addition you filter page title instead of url by using intitle: or you can change the word partners to

  • link

  • links
  • resources

or just about anything else that would show you the links are out of a textual context. This is a quick way to evaluate how and where to get some of the easiest backlinks that your competitors are enjoying. A good example for the intitle: might be a word like reciprical...

Another trick on the same concept. Using Yahoo! Search advanced features you can filter the domain to be .edu. If you have an exceptionally well thought out resource you can use the .edu filter and see who is linking to some of your competitors and search for certain words on that page. These .edu links are heavily weighted in Google search results...

An example of this trick might be that I could find out education sites that link to a search engine that no longer exist and update them. If I still get too many results I can search to see those that also have the words "Search Engine Watch" on the page, or further qualify the page by looking for more words in the URL. I could possibly help convince the professor that I know enough about search to ask him to link to me. There is no substitute for tact, but most people will not know how you came to their site. I never automate link requests, but I believe in making them easy to find.

Yahoo! Content Acquision Program

Mar 4th
posted in

Recently Yahoo! announced its Content Acquisition Program. Search Engine Watch did a review of the changes.

Yahoo! is to increase the size of its search database through the use of more aggressive crawling, Site Match, and human editors looking to find ways to include portions of the hidden web.

Yahoo! recently rewrote much of the Inktomi core which will allow them to

  • better process 3 and 4 word querries

  • easily change the algorithm in the future
  • easily turn stemming on or off

AltaVista and AllTheWeb are now using the same indexes as Yahoo!, though they are still powered by their own algorithms.

When Yahoo! reviews a site for Site Match they store data that the page has been quality reviewed. These sites may receive a ranking boost for being reviewed. This move alone would make paid inclusion seem exceptionally biased. Yahoo! is offsetting this by randomly reviewing other sites in its index.

Many people are concerned as to how this website review boost will effect the purity of the index, but any bonus that may be given will not be too large or Yahoo! would earn a bad reputation and a bunch of negative press in a time period where they are trying to aggressively expand their distribution.

Yahoo! believes they can offset some of their additional charges by opperating more transparently with webmasters when issues related to search come up.

Yahoo Using Inktomi

Jan 3rd
posted in

Many people have claimed to have seen this on a limited basis, but I have been seeing Ink on Google for a while today. I was first tipped off by my friend at Just Paper Roses.com. I have asked some other people and the switch appears to be only be seen by some.

People in the past have been happy with Google search (Google is one of the top brands in the world right now). With Yahoo branding the hell out of Yahoo search they want people to think Yahoo search. They do not want people thinking Inktomi or Google. It really would not make sense for them to announce a change. With Google's recent massive algorithm shift and upcomming IPO this would be a good time to switch search results.

Again, only some people are seeing the shift, but today is the first time I have. Time for me to tweak a few pages :)

Inktomi relies more heavily on page criteria vice links. The problem with really optimizing a page up for Inktomi is that one might trip the believed over optimization filter of Google. To give you an example of how easy it is to optimize for Inktomi take a look at this search for "website copywriters." Somewhere in the top few pages you will see my Website Copywriters on Search Marketing Info page which is rather short and has low link popularity.

There are a few techniques I would recommend:

1.) optimize the pages each for different terms by search engine. If one sold 5 HTP, they could optimize Inktomi for 5 HTP, and they could optimize the same page for 5 Hydroxytryptophan on Google. This should help you pick up traffic in the short term while you

2.) build a solid linking campaign which will eventually lift you in both engines for the desired terms

Some people may recommend making pages in two different versions (one for each engine), on a rare occasion I may try this. I do not recommend building an entire site this way though as it will make updating confusing. The end goal should be to generally have a strong enough link network that you can do well on both engines.

Search at MSN vs Yahoo vs Google

Why must people who know absolutely nothing about search write articles about search engines? A recent Zacks article by Steve Harmon states "In my opinion Google has replaced Yahoo (YHOO already. More people use a search box than want to use a `directory` style hierarchy that Yahoo built."

Where has this guy been? Has he not seen Yahoo branding its search product? Their directory is more of a novelty now. When you go to Yahoo its Yahoo Search they are pushing, not the Yahoo directory.

Also has this guy failed to notice Yahoo gobbling up 3 of the 5 biggest crawler based search engines and the number one pay per click engine?

Google may be ahead, but it is certainly not because of Yahoo promoting its directory.

Later he asks "Remember Netscape?" - building a competitive search engine for the entire world knowledge database is most likely a tad bit harder than building a browser.

Then he states "Best bet is for Yahoo and Google to merge and take on Microsoft before Microsoft`s next version of Windows -- nicknamed Longhorn -- debuts with search and other features built in everywhere."

It does not matter if they make search accessible everywhere...it is the quality of the search the led people to Google. If nothing else, pushing MSN search on people will cause more negative press from people critical of MSN.

A MicroSoft Christmas

Just a reminder to those who do not have good Inktomi placement that MSN is to be dumping LookSmart in about a half a month (Jan 15). Some speculate that MSN may want to eventually shift to Ask Jeeves until it gets its technology in order.

I presume that MSN will stick with Inktomi until it builds its own technology. With Yahoo desiring to part ways with Google it is certain they will be investing heavily into making Inktomi a competitive product.

MSN will become competitve and remain so by the natural market forces of competition between Yahoo and Google... until it creates its own search product... You can check your Inktomi placement using Hotbot on its default setting, or by useing Pure Search provided by PositionTech.

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