It seems as though Yahoo! intends to separate its own site from Inktomi in some form. On the PositionTech website the following warning exists.

"IMPORTANT NOTICE ABOUT INKTOMI SEARCH SUBMIT:
Yahoo! Search has transitioned to its own search technology and is preparing to launch a new inclusion program. As a bonus for Search Submit customers, Yahoo! Search is providing a free trial of Yahoo! traffic that will end on April 15, 2004. When the new inclusion program launches, Search Submit customers will have the option of joining the new program for ongoing participation in Yahoo! Search results."

Two Yahoo! Search Indexes:
Some people have been questioning if Yahoo! Slurp is creating an entirely new index. Certainly the upcomming Yahoo! Search paid product would lead one to believe they are trying to create multiple different search indexes.

More info on the new Yahoo! Search:
They answer many questions about Yahoo! Slurp on their Yahoo! Slurp FAQ page.

Yahoo! Slurp indexes the first 500k of any web page, which is a significant improvement from the 100k Google indexes. They also have improved the relevance of the Yahoo! Search index by using existing spam filters which processing millions of emails each day. Today Search Engine Watch did an in depth review of the new Yahoo! Search product.

Are Inktomi Results Appearing on Yahoo?
Yes, I have seen them for a few days at my house. Yahoo is testing Inktomi results on their website. Yahoo said they will be switching from Google to their own search technology in Q1 of 2004.
How do I see Inktomi Search Results on Yahoo?
If you are one of the lucky test subjects you will eventually just run into the Inktomi search results. There is also a trick you can use to view Intomi search results on Yahoo.

By adding "&tmpl=E088" at the end of a regular Yahoo Search URL you will be able to see Inktomi results on Yahoo. Example Yahoo Search Searches
Search Marketing:
Regular Yahoo Search Results (Google)
Test Yahoo Search Results (Inktomi)

SEO Book
Regular Yahoo Search Results (Google)
Test Yahoo Search Results (Inktomi)
(found on Abakus Blog, originally from WMW)

Yahoo Gets Personal Jeremy Zawodny announced the realease of RSS Newsfeeds for My Yahoo!.

Following a couple easy steps will allow you to make a customized My Yahoo! home page which will track all the important events in your field of study.

What the hell is this RSS? RSS stands for really simple syndication. Its a really simple way to syndicate. Neat how that works huh!

How do I use RSS? You can use it in a variety of ways.

• You can use the My Yahoo! website to make a personal home page.

• Create your own handy dandy custom home page yourself.
• Use RSS to keep up to date news available on your site or portal.

To use RSS you need to run the RSS feed through an RSS processor. Brad at SciFi Matter (and fellow SearchGuild moderator) showed me a really good RSS processor.

In a big fight between Google and Overture ads are spreading through the web.

Kelkoo, the third largest European shopping site, is to carry AdWords ads.

Overture is to display ads on Net Temps job portal, and they resigned a multi year deal with Wanadoo (Europe's #2 ISP).

Caution parady sites are fighting for their share of the pie. Everyone knows about YouHo, but Booble has came out of nowhere!

The biggest gripe most people have with Google AdWords is that niche specific products must compete for market share with general merchandise using the broad match feature. Overture places exact matches above broad match ads.
Its seems Overture is going another step further to make its product more user friendly. Later this month Overture will allow seperate bidding for its Content Match product. While implementing this change they will also remove the 20% discount they initially offered and are expanding the product throughout the Yahoo! network.

Open an Overture account today and get a $50 signup bonus.

Thanks to Michael Wong