In an email from Trellian concerning Yahoo Paid Inclusion products I was issued the following warning
Official notification to all Trellian affiliates, partners and resellers that are promoting Priority Submit services.
As of the 1st March 2004 the following programs and services will no longer
supported or offered:
- Inktomi Search Submit
- AltaVista Express Submit
- Fast PartnerSite
Please update your websites and any promotional materials to remove these Search Engines services from your offerings before this date. Any reseller orders received on the 1st of March will NOT be able to be processed.
It seems as though Yahoo! intends to separate its own site from Inktomi in some form. On the PositionTech website the following warning exists.
"IMPORTANT NOTICE ABOUT INKTOMI SEARCH SUBMIT:
Yahoo! Search has transitioned to its own search technology and is preparing to launch a new inclusion program. As a bonus for Search Submit customers, Yahoo! Search is providing a free trial of Yahoo! traffic that will end on April 15, 2004. When the new inclusion program launches, Search Submit customers will have the option of joining the new program for ongoing participation in Yahoo! Search results."
Two Yahoo! Search Indexes:
Some people have been questioning if Yahoo! Slurp is creating an entirely new index. Certainly the upcomming Yahoo! Search paid product would lead one to believe they are trying to create multiple different search indexes.
More info on the new Yahoo! Search:
They answer many questions about Yahoo! Slurp on their Yahoo! Slurp FAQ page.
Yahoo! Slurp indexes the first 500k of any web page, which is a significant improvement from the 100k Google indexes. They also have improved the relevance of the Yahoo! Search index by using existing spam filters which processing millions of emails each day. Today Search Engine Watch did an in depth review of the new Yahoo! Search product.
Frames are bad for SEO
The new Yahoo! Slurp page states "Yahoo! Slurp follows HREF links. It does not follow SRC links. This means that Yahoo! Slurp does not retrieve or index individual frames referred to by SRC links." Make sure you use noframes tags on framed websites if you want traffic from Yahoo.
Are Inktomi Results Appearing on Yahoo?
Yes, I have seen them for a few days at my house. Yahoo is testing Inktomi results on their website. Yahoo said they will be switching from Google to their own search technology in Q1 of 2004. How do I see Inktomi Search Results on Yahoo?
If you are one of the lucky test subjects you will eventually just run into the Inktomi search results. There is also a trick you can use to view Intomi search results on Yahoo.
Yahoo Shopping is abandoning its 3.5% revenue share model. They are leaving it in the cart!
What is Yahoo! doing? Yahoo! is switching Yahoo! shopping to a pay per click model.
Why would Yahoo! do that? This places more competitive market advantages in Yahoo!'s favor. They will get a larger share of revenue since sites which have poor conversion rates will not be able to compete.
I liked Yahoo! Shopping the way it was... They are requiring all current participants to sign up for the new program by March 1st.
Why should I switch to the new Yahoo! Shopping model? They are giving away free clicks for the month of February to those who switch to the new program policies.
The biggest gripe most people have with Google AdWords is that niche specific products must compete for market share with general merchandise using the broad match feature. Overture places exact matches above broad match ads.
Its seems Overture is going another step further to make its product more user friendly. Later this month Overture will allow seperate bidding for its Content Match product. While implementing this change they will also remove the 20% discount they initially offered and are expanding the product throughout the Yahoo! network.