Why Many People Buy Shitty SEO Services

Jan 22nd

This is kinda like a rant article, but why not, right? ...

I got a call yesterday from a guy who was making good profit spending $10,000 per month on AdWords ads. In spite of seeing this value in search he could not fathom the concept of spending even a few thousand dollars on SEO.

Eventually he will probably buy some sleezy package deal that does nothing for him. Then he will complain about how all SEOs are scumbags because he did not get $100,000 worth of marketing for $200.

Many SEO customers have unreal expectations or try to rip off SEOs far more frequently than the other way around, and that is exactly Why Many People Buy Shitty SEO Services.

Google on 60 Minutes, Patrick Gavin Interview, & Interesting Links

60 Minutes:
Google on 60 Minutes

Search Google Ads:
Widget Ads - you can search Google for ads only.

What is Google Smoking?
Bongs in the search results - I randomly searched for Chong at Google. On my good old handy dandy FireFox some Google searches are showing images.

Why would a company so textually driven want to place those images prominently above search results? They are probably going to be easy to spam, increase page load time, and IMHO detract from Google a huge amount. I suppose they know a bit more than me about that sort of stuff, but so far I do not like it.

Search Marketing Association:
North American brother of the EU and UK to launch

Renting Links:
I met Patrick Gavin of Text Link Ads in Las Vegas and have been working a bit with him. I recently interviewed Patrick about link buying, how he got into the web, and where he would start if he started on the web today.

Blog Happenings:
Six Apart is the company that created the blogging software that runs this site. They are going to purchase LiveJournal, which will drastically expand their userbase, though most LiveJournal customers are not paying customers. A ton of consolidation in this space will likely occur throughout the year between some of the platforms, tracking, and search sites. (found on ThreadWatch)

The Future of Journalism:
Dan Gillmore starts his blog.

Free Answer Engine:
GuruNet becomes Answers.com and drops subscription fee.

PPC Keyword Research Software:
TheDowser is a new (to me at least) keyword research tool which combines some of the features from the Overture search term suggestion tool and the Google Keyword Sandbox tool (as well as having some other features). I did not use it a ton, but downloaded the trial and played with it a bit. If you run a bunch of PPC campaigns it only needs to help you save a little time or find a few new keywords to pay for itself.

Interesting:

Yahoo! Local Listings, MSN Messenger Marketplace, MSN Spell Checker, Animated Google AdSense

Yahoo! Local:
offers new listing services. premium listings cost $10 a month.

MSN Messenger Marketplace (coming early 06):

You heard it here folks, MSN Ebay is here! Buy and Sell within social network, also list wants and share recommendations. List items you want to sell, things you are looking for, and your recommendations. Your buddies notice new items you’ve listed when they login. They can either buy, sell or refer you to one of their buddies. It is like eBay except with people that you already know and trust directly (or a few degrees out). source (via Greg Gilden)

Favorite SEO Quote of the Day:
"Some people have tried to say that Google gives less weight to unreleated content, but this is a load of shit." - Snowblind

Speel Chekrs:
The MSN Search blog talks about their spell checker, as well as linking off to this spelling research white paper.

Why Search Engines Like Blogs:
Amanda Watlington explains it a bit in her article Even Blogs Need Keyword Research

My New Favorite Blog:
Mind Hacks. I am a big fan of learning about how the mind works...recently O'reilly published a book about mind tricks. Here is an example article and their cool Mind Hacks blog.

Position 5:
Has good bang for the buck on Overture according to Andrew Goodman. His latest article looks at how chaning bid price and position can affect your ROI.

The 6:
Myths of Creativity... Few people are creative ...not true. Placing arbitrary awards or other distractions in people's minds makes them more creative...obviously not true. (found on ThreadWatch)

Christmas Site Tips:
The Twelve Tips of Christmas, by Christine Churchill, who recently stated she will be stepping down from SEMPO's board.

New Search Engine:
Accoona

Holy Monkeys:
Google is beta testing GIF AdSense ads.

Google AdSense & AdWords Changes, How to Buy SEO Services, Selling Off Topic Text Links

AdSense Changes:
URL Channels
New Languages
No AdSense ads on sites promoting or selling tobacco or prescription drugs

Affiliate Marketer Doom:
Google to allow only 1 affiliate / advertiser per landing page.

The Wrong Metrics:
Some webmasters are buying SEO services based on top ten rankings or number of pages indexed. While they may be interesting figures what really matters is targeted traffic and more importantly: sales. (found on ThreadWatch)

Picture Perfect:
or maybe not... Google's Picasas hacked. if you have PHPBB installed make sure you upgrade to a new version and have the server admin check for shady stuff. If you have been hacked you will want to change your MySQL passwords and whatnot.

Advertising is Evil:
Jakob Nielson looks at some of the worst ways to advertise on the web.

More Yahoo!:
Tim Converse (part 2)

That Little Blue Pill:
I wrote an article which attempts to answer the question Should I sell Off Topic Links?
While you are debating the topic find Viagra on sale here.

Link Building...Working Against the Man

Oct 9th

Search engine link analysis algorithms provide a rich get richer feedback which block out new competition and hurt search relevancy.

Mike Grehan on the Filthy Linking Rich...reminds me the need to read some of that small-world network theory type stuff. More comments on the Filthy Linking Rich at SEW Forums.

Also in the forums a few people mentioned Clay Shirky’s Writings About the Internet, which looks interesting.

PageRank: a True Commodity

Jul 31st

The primary driver in the value of PageRank is often driven by the fact that many people think they NEED high PageRank, but most industries are not dominated by PageRank. It is usually more effective to build a broad and cheap linking campaign vice buying exceptionally expensive high PageRank links.

There are a ton of locations where you can find cheap or free links and PageRank. One of my buddies has a PR6 site based on forum sig links. Just playing on the web for a while gives you PageRank you can use to manipulate any other industry. Since PageRank is so easy to manipulate Google can't make it a huge part of their relevancy algorithm, thus PageRank a True Commodity.

Interview of Spurl Creator Hjalmar Gislason

Jul 28th

There has been a decent amount of noise recently about searching information that is more local (either on your hard drive or something you have seen before).

Some of the larger search companies have been making purchases or creating in house technology in this arena. I am a big fan of the small or new guy / underdog though.

Recently I interviewed Hjalmar Gislason, who is the owner of an interesting social searching bookmark project by the name of Spurl.

Seth Godin Hates SEO

Jul 5th

Recently on his blog Seth Godin had a post titled The problem with search engine optimization.

In this post he stated why he thought SEO was not a good idea and why he strugled with the concept of SEO. He stated that he thought PPC was a way better idea than organic SEO. He also stated that top organic results were nothing more than luck.

If you glance at Seth's success you will see that it comes from links (and other word of mouth type marketing) and not PPC ads, which makes it even more confusing to think that he would think ads are way better than SEO (which often consists of finding and creating natural citations).

I think he is completely wrong, and thus I wrote SEO vs PPC: Seth is Completely Wrong!

They also have a good post going on over at Cre8asite on the topic.
hat tip Kim

SEO Tip: Focusing on a Niche

Jun 13th

This is kind of a general business type tip too, but due to the logarithmic scale of information across the web it is extremely important to focus in on a niche vice adding features to increase profits from your website.

read the arcticle: Why Build a Niche Website

or view the skinny below. (by the way I still am rather fat...about to go for a jog)
The main reasons to focus on a niche are:

  • Many quality links are business partnerships: you make it hard for other businesses to link to you if you do everything.

  • Only one chance at really competitive phrases: you only have one home page if you have a huge site. Since most of your link popularity will point at the home page it makes it harder for inner pages to compete with smaller sites focused on that industry which have many direct inbound links with the link text of your subservices.
  • Focus your energies: it is far easier to acquire market leading valuable insights if you know one industry really well vice sorta knowing a little bit about everything.
  • You lose focus in the eyes of the consumer if you are broad: as you add services you confuse people as to what your site is for. Full service interactive media agency sounds great, but what does that really mean?

Interview of Bruce Stone

Jun 7th

Bruce Stone recently created the Wow Directory, which is one of those rare webmaster resources where it seems like they guy is doing what he is doing because he really has a passion for it and likes helping people out.

Bruce recently let me ask him a few questions.

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