This is kinda like a rant article, but why not, right? ...
I got a call yesterday from a guy who was making good profit spending $10,000 per month on AdWords ads. In spite of seeing this value in search he could not fathom the concept of spending even a few thousand dollars on SEO.
Eventually he will probably buy some sleezy package deal that does nothing for him. Then he will complain about how all SEOs are scumbags because he did not get $100,000 worth of marketing for $200.
Search Google Ads: Widget Ads - you can search Google for ads only.
What is Google Smoking?
Bongs in the search results - I randomly searched for Chong at Google. On my good old handy dandy FireFox some Google searches are showing images.
Why would a company so textually driven want to place those images prominently above search results? They are probably going to be easy to spam, increase page load time, and IMHO detract from Google a huge amount. I suppose they know a bit more than me about that sort of stuff, but so far I do not like it.
I met Patrick Gavin of Text Link Ads in Las Vegas and have been working a bit with him. I recently interviewed Patrick about link buying, how he got into the web, and where he would start if he started on the web today.
Six Apart is the company that created the blogging software that runs this site. They are going to purchase LiveJournal, which will drastically expand their userbase, though most LiveJournal customers are not paying customers. A ton of consolidation in this space will likely occur throughout the year between some of the platforms, tracking, and search sites. (found on ThreadWatch)
PPC Keyword Research Software: TheDowser is a new (to me at least) keyword research tool which combines some of the features from the Overture search term suggestion tool and the Google Keyword Sandbox tool (as well as having some other features). I did not use it a ton, but downloaded the trial and played with it a bit. If you run a bunch of PPC campaigns it only needs to help you save a little time or find a few new keywords to pay for itself.
what is social security "reform"?...more info...ever wonder why so many politicians and news outlets portray everything as a crisis? The answer is simple...it is. If they don't do something to distract you and keep your attention then you might actually have time to learn how to change their world.
You heard it here folks, MSN Ebay is here! Buy and Sell within social network, also list wants and share recommendations. List items you want to sell, things you are looking for, and your recommendations. Your buddies notice new items you’ve listed when they login. They can either buy, sell or refer you to one of their buddies. It is like eBay except with people that you already know and trust directly (or a few degrees out). source (via Greg Gilden)
Favorite SEO Quote of the Day:
"Some people have tried to say that Google gives less weight to unreleated content, but this is a load of shit." - Snowblind
The 6: Myths of Creativity... Few people are creative ...not true. Placing arbitrary awards or other distractions in people's minds makes them more creative...obviously not true. (found on ThreadWatch)
Christmas Site Tips: The Twelve Tips of Christmas, by Christine Churchill, who recently stated she will be stepping down from SEMPO's board.
or maybe not... Google's Picasas hacked. if you have PHPBB installed make sure you upgrade to a new version and have the server admin check for shady stuff. If you have been hacked you will want to change your MySQL passwords and whatnot.
The primary driver in the value of PageRank is often driven by the fact that many people think they NEED high PageRank, but most industries are not dominated by PageRank. It is usually more effective to build a broad and cheap linking campaign vice buying exceptionally expensive high PageRank links.
There are a ton of locations where you can find cheap or free links and PageRank. One of my buddies has a PR6 site based on forum sig links. Just playing on the web for a while gives you PageRank you can use to manipulate any other industry. Since PageRank is so easy to manipulate Google can't make it a huge part of their relevancy algorithm, thus PageRank a True Commodity.
In this post he stated why he thought SEO was not a good idea and why he strugled with the concept of SEO. He stated that he thought PPC was a way better idea than organic SEO. He also stated that top organic results were nothing more than luck.
If you glance at Seth's success you will see that it comes from links (and other word of mouth type marketing) and not PPC ads, which makes it even more confusing to think that he would think ads are way better than SEO (which often consists of finding and creating natural citations).
This is kind of a general business type tip too, but due to the logarithmic scale of information across the web it is extremely important to focus in on a niche vice adding features to increase profits from your website.
or view the skinny below. (by the way I still am rather fat...about to go for a jog)
The main reasons to focus on a niche are:
Many quality links are business partnerships: you make it hard for other businesses to link to you if you do everything.
Only one chance at really competitive phrases: you only have one home page if you have a huge site. Since most of your link popularity will point at the home page it makes it harder for inner pages to compete with smaller sites focused on that industry which have many direct inbound links with the link text of your subservices.
Focus your energies: it is far easier to acquire market leading valuable insights if you know one industry really well vice sorta knowing a little bit about everything.
You lose focus in the eyes of the consumer if you are broad: as you add services you confuse people as to what your site is for. Full service interactive media agency sounds great, but what does that really mean?
Bruce Stone recently created the Wow Directory, which is one of those rare webmaster resources where it seems like they guy is doing what he is doing because he really has a passion for it and likes helping people out.