Search Engines as Affiliates
- MSN is considering adding images to their search ads.
- AOL recently showed graphic ads near their search results for some seasonal searches.
- The Yahoo! Directory offers image ads in some categories, like web design.
- Google sold Ford run of network AdSense ads for Ford Explorer.
- Google offers a distributed pay per action ad network which does NOT clearly mark their ads.
- Google is starting to offer interactive gadget ads.
- Google arbitrages their own search results with large ugly Google Checkout ads and video content from Google Video and YouTube.
- Marissa Mayer just hinted that Google is willing to consider selling graphical ads on Google.com.
How long until search engines are the biggest affiliates on the web? And when they do that, will affiliate marketing still be looked down upon the way SEO and domaining are? Better yet, will we have any way to know who is buying the ad or how it is priced?
Published: May 17, 2007 by Aaron Wall in marketing
Comments
You forget some of the private deals already going on. itunes, on google music, vin # searches going to carfax, etc.
Anyone who is smart with tracking and buying PPC is technically doing CPA via google right now anyway.
Also - do a search on Froogle (or Google Product Search or whatever they're calling it now) and click on an item where eBay is the seller. It's an affiliate link. I bet G is eBay's largest affiliate, rolling in cash from them.
is that not the other ebay affliates uploading product feeds rather than google?
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