The Power of a Generic Domain Name

Recently I have been getting A LOT of queries asking about how my book compared to a newsletter service from a competing company. I guess the reason why is they formatted their salesletter to promote my site. I love my domain mame! :)

SEO Book membership.

Published: May 10, 2007 by Aaron Wall in marketing


May 15, 2007 - 2:44pm

tell me about if u get one website how to optimize this

May 10, 2007 - 5:33am

Ooh, takin' the plunge.

I'm proud of you Aaron.


Lea de Groot
May 10, 2007 - 5:43am

Nitpick: shouldn't it be 'an SEO Book'?
I wouldn't say 'a SEO', but perhaps you Americans talking differently ;)

Adam Audette
May 10, 2007 - 6:08am

"a search engine optimizer" -- oh sorry "a search engine optimiser"

"an search engine optimi(z,s)er" seems not right.

but you are right about us 'Mericans talkin' funny ;)

Matt B
May 10, 2007 - 7:11am

Actually, I'm pretty sure Lea is right. Although I can't remember the exact rule to back up my claim here, I'm sure "an SEO book" is more correct than "a SEO book" :)

Pete Wailes
May 10, 2007 - 10:08am

It is "an". If the following word starts with a vowel sound (eh-ss = S) then it's an "an". If not, like shoe , then it's an "a"

Tim L. Walker
June 8, 2007 - 7:50am

Funny how everyone picked up on the non-errors, but the actual spelling error (last word in the post - mame) was spelt wrong. ;) I think we get the drift, though, Aaron. ;)

May 10, 2007 - 1:33pm

Pete, don't want to offend you but it is not about a vowel sound, just vowel as a letter. So "a SEObook" is right.

AN apple
A book

May 10, 2007 - 2:52pm

I don't know if I can post links here, but there's a great page describing correct usage of A vs AN here:


May 10, 2007 - 4:09pm

Sergey, also not wanting to offend but it actually IS about the vowel sound.

For example, it would be "an hour" not "a hour." In this case, it would indeed be "an SEO book" although I usually refer to it as "THE SEO book" ;)

May 10, 2007 - 4:27pm

To mess up all the rules, a long U gets an 'a'. Short U gets an 'an'.

An Umbrella
A Unicorn

A and An
May 10, 2007 - 5:22pm

We're in yer post hijackingz yer commentz!

Mark Alves
May 11, 2007 - 2:09am

All this grammar talk makes this an historic day for is that *a* historic?

May 11, 2007 - 2:30am

"An" sounds much better, than "A" - that's all that should matter :)

May 11, 2007 - 5:18am

Grammmar Girl (Podcast) just did a piece on the rules for a vs. an. Check it out...

May 11, 2007 - 8:49am

It's 'an' S. But what I want to know is why nobody picked up on "I love my domain Mame"?

Or is there a joke I missed, entirely possible because I am BUSY OPTIMIZING MY WEBSITE! Hello!

May 11, 2007 - 10:01am

Hello, I'm not the one who can speak about english as it's not my native language. So I want to thank you for the oportunity to also learn english grammar rules besides the SEO on this website :)
Yes and sorry for my mistakes, I'm pretty sure there are some. :)

May 11, 2007 - 1:01pm

Great reading on English Grammar .... I guess were decided on "An SEO Book" ;-), again I was waiting for the read on "I love my domain Name?"....

Gordon Choi
May 11, 2007 - 1:33pm

Aaron, you obviously have picked a brilliant name for your site (and ebook) from the beginning!

May 13, 2007 - 4:27am

There is a huge industry emerging related to direct traffic which they explain as basically people typing in words in the url bar without going through a search engine.

This is a growing market and thus online real estate is increasing in value as we speak.

That is why SEO Book is a great domain name and that is why some people called domainers buy and sell domains for a living.

Perhaps Aaron can discuss this a bit more.

Matt B
May 14, 2007 - 5:34am

@ Seamus:

Ahh man, how did I miss the "mame" thing. I came back here to check on the rule - as I KNEW several readers would need to have their say - and man, did you just give me a good ol' fashioned snigger.
Here we are arguing about "a" and "an", yet miss something so obvious...

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