Brian Clark posted an entry about how a common enemy strategy can help propel your marketing and further establish a bond between reader and writer.
Effective marketing in a low-trust world means developing a bond with your prospects through your writing. One great way to do this is to share a perceived common enemy with your readers.
We are all flawed. If people feel an emotional bond to your words they will trust you and buy from you much easier than if you are selling without any personality. Even if you are not actively selling anything, having mindshare and distribution is important for when you finally decide to sell something. Everyone is selling...their products and services, ad space, their view of the world, their self-esteem, their need for connection, etc etc etc.
One of the most effective hate marketing campaigns I have ever seen is John T. Reed's anti-guru reviews.
Gain a Competitive Advantage Today
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
See where they rank & beat them!
- Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
- Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
- Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
- Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
- Risk-free: Free trial & low price.