When I reviewed one of John T Reed's books I stated that his view of SEO was a bit simplistic. He believed that you would just rank for anything you wrote about, but the reason why he ranked for everything under the sun is that he published many scam and scammers review articles.
Making it Easy to Love a Hated Topic:
If your website is in a sketchy field, one of the easiest ways to gain authority is to knock down things that are far sketchier than your own business model. If you review things that are easy to hate which rip off a lot of people it is easy for people to link at that. Then that authority and link equity spreads around your site to your other pages.
The core of your site should be based on servicing your customers as best you can, but if you need a bit of a bump in terms of link equity and you are in a sketchy field you might be able to get those links by reviewing things that people are generally biased against.
How far Should I Push it?
The thing you have to be careful with is to not be too hypocritical when you do those reviews, or else a large part of the market might not take to it too well.
If what you are doing costs you significant credibility and support from within your community you are not going to rank well if the algorithms become more community oriented, plus when people search for you they won't find others saying nice things about you, which makes it hard to charge a premium for your products and services.
Emotions = Links:
People link because of emotions. If you can tap curiosity, laughter, happiness, hate, or rage you can get more link equity than you know what to do with.
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