My strategy for .com domain names has generally been to stash them away and forget they exist. Iâ€™ll take my SEO skillset and go develop the .org or .net cousins to build the exact same audience thanks to the overweighting of exact match in search engines, leaving the .com domains in the vault to appreciate.
If you are developing an online brand worthy of attention and can't afford the target .com you probably do not need it. Look how popular Del.icio.us got with their terrible domain name. Eventually they got the .com, but they made that investment after they proved their model worked.
Frank posted that he thought SEOs try to think of how they can game engines
Domainers think: "How can I exist without Google .. if Google blew away tomorrow, how could I guarantee traffic delivery?" .. SEO folks seem to think, "How can I get free visits from the top search engine and if that top search engine ever changes, how can I get free traffic from the next top search engine."
I don't think SEOs just look at Google for traffic. I think some of the best SEOs think of the web more in terms of the Cluetrain Manifesto, viewing the web as a series of markets and conversations, realizing that if they are frequently talked about then search rankings are a by-product of that.
If you are just getting into domains right now and want to develop sites that will get ranked you are far better off buying .org or .net domains, and saving the money the .com would have cost you to spend it on marketing and development of your .org or .net. If you are trying to predict new markets that you expect to become huge you may want to buy the .com. If you want to lock out competition buy all 3 extensions.
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