Adjusting Your Marketing

Some marketing fails because it does not use market feedback to help improve the ROI on the next generation of marketing. For example, if I make a couple sites and then take what I learned from making those and apply that to making more sites I will probably be more efficient than if I try to make many sites in parallel without collecting feedback. Many of the best marketers do absolutely stupid stuff that destroys the value of their work, other than what they have learned from testing the boundaries. But after you test them you learn and then you can incorporate that into your next round of marketing. It doesn't matter if you screw up as long as you keep learning from it, and adjusting to the market.

Before making a large commitment see if there are ways you can test the market and gain quicker and cheaper feedback. Build some content and links and see if it ranks. If it ranks build more content and links.

It is smart to emotionally invest into some of your most important projects, but it is a bad call to be so invested into the idea that if that idea doesn't work you keep pushing it against the will of the market until you go bankrupt, especially since there are so many market opportunities out there if you are willing to use market feedback to tweak your ideas to make them more profitable.

Ready. Fire. Aim.
Ready. Fire. Aim.
etc etc etc

Published: February 8, 2007 by Aaron Wall in marketing


February 8, 2007 - 11:20am

So you are basically saying not to create a large number of sites simultaneously? This is probably required, if you want to wait and learn and apply the new knowledge to other projects.

Of course, one could create sites at once, but then it'd be hard to rearrange them.

Moreover, when it comes to hobby sites (the ones with personal and emotional investment), it is much more efficient to restructure and reposition them, if there's such a need (adjust to the market), than to abandon them.

And yes, it is probably a waste of time not to adjust to the market and continue pushing the site along the wrong road.

February 8, 2007 - 1:35pm

If you're doing serious volume, you can run split run test with specialized software.

February 8, 2007 - 3:57pm

I suspect that q-zilla's a little out of my league.

February 8, 2007 - 8:00pm

I've always thought the only real mistake someone can make is not learning from their own mistakes.

Yuri I think you can be emotionally invested in sites other than hobby sites. I'd say Aaron is emotionally invested in this site and it's probably this site where he has shared more of himself personally than any other. It's clearly not a hobby site though.

I think that investing yourself emotionally in sites leads to you caring more about those sites and wanting to learn and work more on it, which gives you a better chance of succeeding with them.

I shouldn't put words in his mouth, but I think what Aaron is saying is you can't let that emotional investment or passion you feel for a site blind you to the fact that it might be a dead end commercially.

February 8, 2007 - 11:38pm

i completely agree, i made the big mistake of sticking with a site for over 2 years when who knows how many things i could have done in that time, because i have the mentality of "do not quit no matter what". However i must say that from that experience i have learned so much and gotten screwed over so many times that now with all my new projects i am making sure i fix all those mistakes and i can say that it has already saved me a lot of money, time and effort by dong that one site first and learning from my mistakes and then moving forward with others.

February 11, 2007 - 4:47am

its been 1 month since i keep on building my blogsite through links. and i dont think this is gonna work.

February 11, 2007 - 6:08am

Hi Chingkkay
Maybe if your blog had unique content it might get indexed and rank for some of the words in the posts. And if you pulled the ads off it, or at least cut them back off the start, it might look a bit more credible too.

Add new comment

(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.