Some marketing fails because it does not use market feedback to help improve the ROI on the next generation of marketing. For example, if I make a couple sites and then take what I learned from making those and apply that to making more sites I will probably be more efficient than if I try to make many sites in parallel without collecting feedback. Many of the best marketers do absolutely stupid stuff that destroys the value of their work, other than what they have learned from testing the boundaries. But after you test them you learn and then you can incorporate that into your next round of marketing. It doesn't matter if you screw up as long as you keep learning from it, and adjusting to the market.
Before making a large commitment see if there are ways you can test the market and gain quicker and cheaper feedback. Build some content and links and see if it ranks. If it ranks build more content and links.
It is smart to emotionally invest into some of your most important projects, but it is a bad call to be so invested into the idea that if that idea doesn't work you keep pushing it against the will of the market until you go bankrupt, especially since there are so many market opportunities out there if you are willing to use market feedback to tweak your ideas to make them more profitable.
Ready. Fire. Aim.
Ready. Fire. Aim.
etc etc etc
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