Here is your chance to roast me. :)
I just did a pretty big update to SEO Book, and am having a guy who goes by the nickname the grammar hammer edit my ebook at the moment. What parts of it could use some improvement? The feedback I have been getting covers a wide range, but usually it is biased toward being positive. In fact, so much so, that I was recently criticised for not having enough easily accessible negative feedback.
I was stoked when I was recently carbon copied on this email from one of my friends who recently purchased my ebook for a friend of his:
Merry Christmas ____,
SEO Book download link
My advice: don't read it on the clock while working for me :-)
Here are the steps:
1) Read the book, straight through
2) Make a web site, rank it, and make $100
3) Read the book again
Then talk to me, and we make a site together. That's when you get rich. Do 1, 2 and 3 first though.
But it is much harder to get negative feedback outside of grammar criticisms (which hopefully the grammar hammer will fix and help prevent me from making going forward). Rarely do people who ask for refunds want to give any feedback. And while I have been trying to keep up with email, I still have to mix it up now and then to prevent getting burned out, and most of my email feedback has been positive.
If you have read the newest version of SEO Book what parts of it do you think could use some improvement? What parts could use some contraction or expansion?
Also many customers have asked me about shifting to a business model where I offered something like a monthly newsletter for a recurring subscription fee. Does that sound like a good or bad call?
Brian Clark helped me rewrite my salesletter. The new salesletter will be published on Thursday, and the old sales letter will be placed on a different URL so people can see a before and after of the sales letter. In the near future I will also interview him about copywriting, and he will use my salesletter as a before and after test case on his blog. His readers have been critiquing my current sales letter.
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