Search Engine Marketing Glossary

Oct 20th

I created a creative commons licensed search engine marketing glossary. Do whatever with it that you may want to. Also if I missed any definitions or did a poor job defining any term feel free to let me know in the comments of this page and I will try to fix up the error of my ways.

Published: October 20, 2006

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Comments

Richard
December 6, 2006 - 5:56pm

How about 'Web Graph' and 'Granularity'?

Eric
December 13, 2006 - 10:50am

Aaron,

Thanks for all you do. I find the search engine marketing glossary very useful. How often is it updated? My only fear is that it will be updated and I won't find out.

Thanks,
eric

December 13, 2006 - 11:10am

Hi Eric
I have not decided when to update it yet. If I make any major updates that will be announced on the blog though.

August 6, 2007 - 1:02am

Gateway information page is likely just another way of saying doorway page. After the concept of doorway page spam dried up people kept coming up with dozens of alternatives, changing the name slightly to something that has yet to be defined by the open market.

stelios
October 20, 2006 - 11:48am

Very good it has all the info and its a great point to start from!!! good job Aaron!

October 20, 2006 - 12:54pm

Great Post Aaron. I think that in time you may want to add PPP (pay per post). It is kind of new, but is gaining steam and I am starting to see other sites pop up offering advertisers a service. (If you have it listed as something different, please let me know the real term)

My definition of it is;

PPP - Pay Per Post
A method for advertisers to pay bloggers to post content on their domain on a per post basis. The benefits can range between reaching out to more people and attaining 1 way links.

Here is a little overview on it, if you want to remove the link please feel free.

googleorganic.com/wordpress/2006/08/17/why-are-seo-not-talking-about-this/

Thanks for the directory i know i will use it.

October 20, 2006 - 1:00pm

All resource information for internet and search engine marketing is here. Great information! A resource glossary for years to come. Thanks Aaron.

October 20, 2006 - 1:48pm

Great work Aaron, I think you have the only SEM glossary with a definition of "splog" :)

October 20, 2006 - 2:10pm

It must of taken you months to create this list :D
Thanks for sharing it with us, I know it will be of great use to me.

October 20, 2006 - 2:31pm

Aaron, awesome post and many thanks...must have taken some major time to put it together. Can I say it again...thank you!!!

October 20, 2006 - 2:31pm

Aaron, awesome post and many thanks...must have taken some major time to put it together. Can I say it again...thank you!!!

Sufyan
October 20, 2006 - 2:49pm

Nice one, Aaron!

It is by all means the most comprehensive glossary that I have ever seen on the SEO blogs. Must have taken you months to compile it. Worth it!

Keep it up...

October 20, 2006 - 3:18pm

Great resource Aaron!

Here’s One: SMO – Social Media Optimization.

From Rohit Bhargava's blog:
“The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.”
http://rohitbhargava.typepad.com/weblog/2006/08/5_rules_of_soci.html

October 20, 2006 - 5:09pm

Awesome stuff! Think you could add the exact definition of a "thin affiliate site"? I´ve seen a bunch of different definitions around.Maybe even a link to an example thin affiliate site.
Thanks!

October 20, 2006 - 5:21pm

The longest and most complete SEM Glosarry I ever seen Aaron. Good job.

Here is the Digg story.

October 20, 2006 - 7:03pm

Good stuff.
Don't forget to add "Multivariate Testing", "Taguchi Method" and so on.

October 20, 2006 - 9:56pm

Aaron,
What a great resource. I think you forgot about link whore.

October 21, 2006 - 7:21am

I thought you might enjoy this. I was checking a few things when I came across the following. Someone thinks your traffic is worth leaching off . . . unless these are your own regs. ;0) Regards, Jeff

119 SAEOBOOK.COM
120 SCNDLIFE.COM
121 SDEOBOOK.COM
122 SDOBOOK.COM
123 SEBOOOK.COM
124 SECINTLIFE.COM
125 SECONDIFR.COM
126 SECONDLIIF.COM
127 SECONDLIIVE.COM
128 SECONLIF.COM
129 SECONLIFES.COM
130 SECONTLIF.COM
131 SECONTLIVE.COM
132 SEDOBOOK.COM
133 SEEOBOOK.COM
134 SEERCHMASH.COM
135 SEIOBOOK.COM
136 SEKBOOK.COM
137 SEKINDLIFE.COM
138 SEKOBOOK.COM
139 SELBOOK.COM
140 SELOBOOK.COM
141 SEOBBOOK.COM
142 SEOBGOOK.COM
143 SEOBHOOK.COM
144 SEOBIOK.COM
145 SEOBIOOK.COM
146 SEOBKOK.COM
147 SEOBKOOK.COM
148 SEOBLOK.COM
149 SEOBNOOK.COM
150 SEOBOIK.COM
151 SEOBOIOK.COM
152 SEOBOKO.COM
153 SEOBOKOK.COM
154 SEOBOLK.COM
155 SEOBOLOK.COM
156 SEOBOOIK.COM
157 SEOBOOJK.COM
158 SEOBOOKI.COM
159 SEOBOOKJ.COM
160 SEOBOOKK.COM
161 SEOBOOKL.COM
162 SEOBOOKM.COM
163 SEOBOOKO.COM
164 SEOBOOLK.COM
165 SEOBOOMK.COM
166 SEOBOOO.COM
167 SEOBOOPK.COM
168 SEOBOPK.COM
169 SEOBOPOK.COM
170 SEOBPOK.COM
171 SEOBPOOK.COM
172 SEOBVOOK.COM
173 SEOGBOOK.COM
174 SEOGOOK.COM
175 SEOHBOOK.COM
176 SEOIBOOK.COM
177 SEOKBOOK.COM
178 SEOLBOOK.COM
179 SEONBOOK.COM
180 SEONOOK.COM
181 SEOOBOK.COM
182 SEOOBOOK.COM
183 SEOPBOOK.COM
184 SEOVBOOK.COM
185 SEOVOOK.COM
186 SEPBOOK.COM
187 SEPOBOOK.COM
188 SEROBOOK.COM
189 SEWOBOOK.COM
190 SHEANIMEALE.COM
191 SHEANIMELE.COM
192 SHEANIMEMALE.COM
193 SHEANYMALE.COM
194 SKAATEBOARDS.COM
195 SOFTWAREDETECTION.COM
196 SREOBOOK.COM
197 SROBOOK.COM
198 SSEOBOOK.COM
199 STREAMRECORDERS.COM
200 SWEOBOOK.COM
201 SWOBOOK.COM
202 SXEOBOOK.COM
203 TEENSECOND.COM
204 TEUECREDIT.COM
205 TRANSUNIONCREDITRETRIEVER.COM
206 USEDCARGOVANSFORSALE.COM
207 VEHICLEINSUREANCE.COM
208 VEHICLELEASEING.COM
209 WALMARTBENIFITES.COM
210 WALMARTDRUG.COM
211 WHOLESALEDIAMOND.ORG
212 WORSHIPALBUM.COM
213 WSEOBOOK.COM
214 XCARSDIRECT.COM
215 XEOBOOK.COM

Maqsood Ahmed
October 21, 2006 - 8:35am

What a great resource indeed. A great reference for all search engine marketers. Keep it up.

October 22, 2006 - 3:21am

Thank goodness you put this together. I kept getting requests for one and thought I'd have to do it myself. You've just saved me hours of work! Thanks a million, Aaron :)

October 22, 2006 - 8:26pm

Thanks Aaron for the site and for the SEM Glossary. I have a quick question...

What is the significance of your robots.txt file? I mean, yours in particular, what are the benefits of blocking the user agents you did?

I'm trying to find out who to block and why. A site of mine has only been getting its homepage indexed and I'm trying to figure out if its because of a user agent I may be blocked in my robots.txt file or possibly something in my .htaccess file that is offended spiders. The site has all original content dealing with very low competitive niche markets, some phrases with only 20-40k competing SERPs. The site is updated several times a day so even Google has been crawling it quite frequently. I'm pretty sure my robots.txt file isn't blocking Google, but they have several user-agents, don't they? Maybe I'm blocking the wrong ones and paying for it.

So, who do you recommend we should block?

October 23, 2006 - 12:53am

Well my robots.txt file is clearly working fine. But most people probably can get away with using just a blank one if they wanted to.

Really sleazy bots won't follow a robots.txt file anyhow.

Cheers
Aaron

October 23, 2006 - 7:31am

Good Work Aaron! Something worth doing :~).

Regards,
D Sarathy.

November 2, 2006 - 6:50pm

Maybe an entry on "blog and ping" and pingback would be useful. Just got a question about that today and saw it's not in the glossary...

cheers
adam

October 25, 2006 - 12:28am

All I can say is "wow."

I'm a big fan of resource-building and have done quite a bit of it within some non-SEO niches. This is a great resource, Aaron, and a great inspiration for me.

Nice work!

-Austin SEO Guy

October 25, 2006 - 6:46pm

Just when you think that there is a limited ability to create another great link bait page (that has not been created before) you come up with this (simple yet excellent).

Aaron ... great Job.

November 7, 2006 - 8:41am

Its amazing very nice post and very helpful too.

gary
August 31, 2007 - 7:06pm

Hi Aaron,
Great site and some very good tools, don't know if its a bug or not. When i did a search on your, Coolest Keyword Research Tool, with the keywords:
"colorado united states" the results are for "colorado united state" without the "s", so then you click google trends no results are returned. I know there is google trends for "colorado united states" because i have checked. Thought you might like to know.
Regards
Gary

August 31, 2007 - 7:54pm

Hi Gary
Overture's keyword tool typically singularizes what they deem to be plural terms.

gary
August 31, 2007 - 10:15pm

Thanks for the rply Aaron.
Regards
Gary

September 2, 2007 - 5:46am

I just recently created the collaborative SEO/SEM glossary and am currently compiling the data from every SEO/SEM glossary in the list at the base of your glossary. Any other words to add? Feel free to add this glossary to the section on Related Glossaries as well as add any words you feel are valuable to a new/pro SEO/SEM =o).
(http://wiki.imarketingguru.com/SEO_Glossary). The site is also one of the only SEO/SEM wikis and I hope to add as much content to it as possible.

Feel free to give me any feedback/suggestions, I'd love others to join as editors as well.

iMarketingGuru
September 2, 2007 - 5:49am

In case the above link won't work -- Click this one

August 5, 2007 - 5:21pm

Thank you for the great glossary.

I would suggest a definition for:
"gateway information page"

September 20, 2007 - 5:38pm

I am just letting you know that your keyword suggestion tool appears to be broken. When you type in a term, the pages just sits there and does not provide results.

I love this site, and just wanted to alert you to this problem.

Thanks

August 2, 2008 - 9:09pm

I know reciprocal link exchanges are not as imporant as one way links. I was wondering if pingbacks are considered riciprocal or if they fo help raise our backlinks?

I Googles around and can't find any info on the matter.

April 28, 2009 - 3:20am

Is the traditional Yellowpage a kind of search marketing?
I think it is.

Is the traditional Yellowpage a kind of search engine marketing? NO.

That's why I think SEM is NOT the same as search marketing.

What is your idea?

April 28, 2009 - 4:41pm

SEM stands for search engine marketing, and search marketing is a shortened version of search engine marketing (or at least that is how Danny Sullivan explained it at a Boston conference in 2003 when I got in this field). so how do you say an acronym and its extended version are far apart from each other?

November 4, 2010 - 6:00am

One thing to keep in mind is that the market value of a keyword is not the return you will get from that keyword. It is simply how much it costs to place that keyword in adwords dollars. Your return is determined by many factors including landing page optimization, etc.

November 5, 2010 - 1:33am

Absolutely. The AdWords traffic value is just a rough starting estimate to build from. For most websites the value is lower because few monetize traffic as well as Google does & many of the forms of estimates are based on monetizing 100% of the traffic Google sees, but you will only get a slice of that traffic (even if you rank #1) AND even Google only monetizes a fraction of their clicks.

Tarun Gehani
February 7, 2014 - 8:44pm

I realize you created this resource some time ago, and you've maintained it for years. The landscape continually shifts as you know and tactics change their hue.. or tone... tools go in and out of existence. I truly appreciate the time and energy you've put into this and many other of your projects. It actually inspired me to create my own glossary, if you're interested, check out: http://tarungehani.com/seo-glossary

You'll find it to be a relevant / resourceful replacement for one broken link in this section:
http://www.seobook.com/glossary/#other-glossaries

The first link leads to a 404. I've searched their site and seems they don't maintain that resource. Thanks for considering adding mine instead, http://tarungehani.com/seo-glossary

Also a few others:

- The resource in http://www.seobook.com/glossary/#hilltop returns a 404.
- http://www.seobook.com/glossary/#bid-management
Keyword Max link broken
- http://www.seobook.com/glossary/#adwords
AdWords Handbook link broken
- http://www.seobook.com/glossary/#usability
The Usability Checklist link broken
- Google Conversion University has closed down
- Google Keyword Tool has changed to Keyword Planner
- Filthy Linking Rich pdf link is broken
There may be few others.. but I've already left long enough of a comment ;)

Thanks for reading
-
Tarun

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