The Authoritative Guide to Unethical SEO Business Practices

Mar 30th

On February13th, the judge threw my case out of court based on jurisdiction (background here), but offered the plaintiff up to 30 days to file a request to amend. The plaintiff has been late on just about every filing the whole suit, which is rather sad, considering they sued me. Based on their lack of replying up to this point (at about 45 days), I would say that my case is probably over (my lawyer thinks so anyhow).

This case might help free speech online by being easy to reference, helping other bloggers not get bogusly sued by sleazy companies based in Nevada (I am not saying all Nevada companies are sleazy, but certainly at least 1 is exceptionally sleazy).

I think the biggest thing the web as a whole got out of this is these bogus lawsuits is the industry defining document for what it means to be an unethical SEO firm. I logged into Pacer to check out the Traffic Power Sucks.com case and found this 196 page motion with ALL KINDS OF EVIDENCE IN IT!!!!!

Now there are rumors here and there about this and that around the web, but never before has it been so neatly compiled into a single document. I find it absurd that Traffic Power more-less asked for the document to be compiled (how stupid can they be) by stating the bogus claims in their lawsuit. Feel free to link to it, or grab it and put it on your site.

Some legitimate well branded SEO firms may even find this document useful as sales material to show people what happens when you sign up with the wrong SEO partner.

There are some SEO companies that will take your money and then do nothing at all, but outside of them this document has a bit of most everything in it:

  • tons of customer complaints

  • media coverage of lies to customers
  • extortion claims
  • multiple cross referencing ways showing alternate company names
  • reports from workers who were inside the company about showing false ranking materials and a manager at sales meetings standing on desk saying "a sucker is born every minute."
  • cold calling - if their search marketing techniques are effective then how come they can't drive enough leads to their own business with them? these jokers even cold called me to promote a trashy site (that is what in part lead to others commenting on my site and causing these slimeballs to send me a bogus lawsuit)
  • stolen content - obviously not cool - many examples
  • sketchy links - yup
  • sneaky redirects - yup
  • what a banned site looks like - traffic-power.com
  • confirmation from Matt Cutts (of Google) on the ban of an SEO service site - the first time in the history of Google as far as I am aware of
  • filing bogus lawsuits to try to silence smaller and poorer sites who do not make millions scamming small businesses - yup

While I believe my case is over Dave's still might be dragging out for a while. Please donate to his cause if you can spare a few bucks.

Here is some further background on the CEO of Traffic Power. Don't forget to help spread the court paper if you need an example of what happens when someone hires an unethical business partner to provide SEO services.

Published: March 30, 2006

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

Comments

Anthony Parsons
March 30, 2006 - 12:28pm

Shit hot mate... good to see you wiped their arse and taught the dicks a lessen. Good stuff, and a job well done.

March 30, 2006 - 3:53pm

That's really great news man. Congratulations, and thanks for fightin' the good fight for all of us. Took some serious balls mate.

seo2seo
March 30, 2006 - 5:54pm

Thanks for posting this.

March 30, 2006 - 6:15pm

I was wondering what was going on with this - congrats Aaaron - glad to see the good guys win one ...

April 3, 2006 - 7:55am

That's great news Aaron. I still think you can throw around lawsuits a bit too easily in the US - IMO Traffic Power/1P should now be fined for wasting your time (and the related loss of work/money and stress they caused you).

Especially as, reading through the documents, they have been so casual on putting together the paperwork.

March 31, 2006 - 8:15pm

Great news Aaron and thanks for the update. I bet it's a relief.

It was good humor to see such an incompetent attempt from a company to try and intimidate, a total backfire.

April 1, 2006 - 11:05pm

Well done Aaron. Leading by example and making an example of the deceitful. What's right will prevail and you're leading the way.

lester
April 2, 2007 - 6:31am

Did you get your attorney fee's back?

charles fullerton
April 29, 2007 - 3:06pm

People that sue other people over internet disagreements are WEIRD! I'm glad your case was dismissed. Besides, his lawyer knows you can't sue somebody that lives in another state. His lawyer just sued you because his client paid him. Lawyers will sue anybody if they get paid. They know the case will get dismissed, but they sue anyways because they want that money.

charles fullerton
April 29, 2007 - 3:06pm

People that sue other people over internet disagreements are WEIRD! I'm glad your case was dismissed. Besides, his lawyer knows you can't sue somebody that lives in another state. His lawyer just sued you because his client paid him. Lawyers will sue anybody if they get paid. They know the case will get dismissed, but they sue anyways because they want that money.

New to the site? Join for Free and get over $300 of free SEO software.

Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.

Already have an account? Login to share your opinions.

  • Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more.
  • An exclusive interactive community forum
  • Members only videos and tools
  • Additional bonuses - like data spreadsheets, and money saving tips
We love our customers, but more importantly

Our customers love us!






    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.