Buying and Selling Sites as a Link Building Strategy

I think probably 30 or 40 sites mentioned when I bought Threadwatch. Some of them linked through to both sites, and many mentioned me in a good light, saying things like "of seo book fame" and whatnot.

Andy Hagans got a few links to his poker blog by mentioning that he bought it and for how much.

Recently Mick Sawyer posted a for sale ad for his black hat forums on Sitepoint. I don't think he was looking to actually sell the site, but just wanted to place a $10 ad while his site still had good mindshare from other recent mainstream media coverage.

Three downsides to placing legit public for sale ads are

  • Some sites are harder to monetize under new ownership.

  • If it is a community site some community members may be less interested in the community if they think of their content being sold to another owner.
  • You let competitors know your market share data or profitability more than you may wish to.

Some sites can generate significant additional income with minimal effort, but if you buy a large community driven site you also have to factor the value of your time into the buy price.

Published: January 2, 2006 by Aaron Wall in marketing

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Comments

January 13, 2006 - 11:28pm

Or you are like me and sell a site on sitepoint, and the buyer gets busy and never has time to change his links. So all my old links are still there, including all my affiliate links with my codes. I make $200-300 a month off this guy not changing my affiliate codes.

mary hanson
August 4, 2006 - 6:16pm

please any seller am willing to buy laptops and all computer products please tell me moreabout your products.

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