I'm just glad he got someone to take it over and didn't fuck the whole thing off.
I think you're just the man for the job but you will have to swear a lot and poke people.
Running Multiple Brands / Channels In Parallel
There are many problems with running multiple similar brands in parallel.
- It splits your focus
- you end up cross posting stuff where it does not belong
I am going to consolidate many of my domains in the near future. SeoBook and ThreadWatch will remain unique channels, at least until some tells me that I am screwing up majorly bad and it should be otherwise.
The key for me to do well with them is to respect them for what they are...ie: this site is supposed to be about actionable SEO tips, and ThreadWatch is about rumor and stuff that is fun and interesting about search / technolgy / SEO.
I also recognize that some of the people posting comments at TW have been in the game far longer than I. In the past I would reference some of the comments that I thought were great, and I will keep doing that going forward.
Published: November 30, 2005
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Comments
Antagonizer
Does this mean that Brett will finally turn over ThreadWatch.net?
From a testing and algo busting standpoint running multiple channels about the exact same subject at the exact same time, with radically different approaches is extremely enlightening. However picking a subject that needs constant time sensitive maintenance (like say a popular TV show) makes developing unique content and staying interested in content development can get very difficult.
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