Running Multiple Brands / Channels In Parallel

Nov 30th

There are many problems with running multiple similar brands in parallel.

  • It splits your focus

  • you end up cross posting stuff where it does not belong

I am going to consolidate many of my domains in the near future. SeoBook and ThreadWatch will remain unique channels, at least until some tells me that I am screwing up majorly bad and it should be otherwise.

The key for me to do well with them is to respect them for what they are...ie: this site is supposed to be about actionable SEO tips, and ThreadWatch is about rumor and stuff that is fun and interesting about search / technolgy / SEO.

I also recognize that some of the people posting comments at TW have been in the game far longer than I. In the past I would reference some of the comments that I thought were great, and I will keep doing that going forward.

Published: November 30, 2005

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Comments

December 1, 2005 - 4:13am

I'm just glad he got someone to take it over and didn't fuck the whole thing off.

I think you're just the man for the job but you will have to swear a lot and poke people.

Antagonizer
December 1, 2005 - 4:28am

Does this mean that Brett will finally turn over ThreadWatch.net?

http://whois.sc/ThreadWatch.net

December 1, 2005 - 7:09am

From a testing and algo busting standpoint running multiple channels about the exact same subject at the exact same time, with radically different approaches is extremely enlightening. However picking a subject that needs constant time sensitive maintenance (like say a popular TV show) makes developing unique content and staying interested in content development can get very difficult.

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