Running Multiple Brands / Channels In Parallel

There are many problems with running multiple similar brands in parallel.

  • It splits your focus

  • you end up cross posting stuff where it does not belong

I am going to consolidate many of my domains in the near future. SeoBook and ThreadWatch will remain unique channels, at least until some tells me that I am screwing up majorly bad and it should be otherwise.

The key for me to do well with them is to respect them for what they this site is supposed to be about actionable SEO tips, and ThreadWatch is about rumor and stuff that is fun and interesting about search / technolgy / SEO.

I also recognize that some of the people posting comments at TW have been in the game far longer than I. In the past I would reference some of the comments that I thought were great, and I will keep doing that going forward.

Published: November 30, 2005 by Aaron Wall in marketing


December 1, 2005 - 4:13am

I'm just glad he got someone to take it over and didn't fuck the whole thing off.

I think you're just the man for the job but you will have to swear a lot and poke people.

December 1, 2005 - 4:28am

Does this mean that Brett will finally turn over

December 1, 2005 - 7:09am

From a testing and algo busting standpoint running multiple channels about the exact same subject at the exact same time, with radically different approaches is extremely enlightening. However picking a subject that needs constant time sensitive maintenance (like say a popular TV show) makes developing unique content and staying interested in content development can get very difficult.

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