Running Multiple Brands / Channels In Parallel

Nov
30

There are many problems with running multiple similar brands in parallel.

  • It splits your focus

  • you end up cross posting stuff where it does not belong

I am going to consolidate many of my domains in the near future. SeoBook and ThreadWatch will remain unique channels, at least until some tells me that I am screwing up majorly bad and it should be otherwise.

The key for me to do well with them is to respect them for what they are...ie: this site is supposed to be about actionable SEO tips, and ThreadWatch is about rumor and stuff that is fun and interesting about search / technolgy / SEO.

I also recognize that some of the people posting comments at TW have been in the game far longer than I. In the past I would reference some of the comments that I thought were great, and I will keep doing that going forward.

Subscribe to our blog via email or RSS to get more great posts like this one.

comments

Login or Register to post comments.

I'm just glad he got someone to take it over and didn't fuck the whole thing off.

I think you're just the man for the job but you will have to swear a lot and poke people.

Does this mean that Brett will finally turn over ThreadWatch.net?

http://whois.sc/ThreadWatch.net

From a testing and algo busting standpoint running multiple channels about the exact same subject at the exact same time, with radically different approaches is extremely enlightening. However picking a subject that needs constant time sensitive maintenance (like say a popular TV show) makes developing unique content and staying interested in content development can get very difficult.

Login or Register to post comments.

Improve your rankings, traffic, and profits today. The SEO Book training program offers you:

  • Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more.
  • An exclusive interactive community forum
  • Members only videos and tools
  • Additional bonuses - like data spreadsheets, and money saving tips
  • Every order comes risk free, and with the best selling SEO Book as a free bonus

Watch this video to learn more.

Improve your rankings today!