Google to Reenable Inactive Content Ads

Recently when ads were disabled from Google AdWords they also were disabled from the content network, but that is no more.

Why do 'inactive for search' keywords remain active for content?

The Google AdWords system uses all the keywords in your Ad Group to help match your ads with relevant content network sites. In some cases, keywords which have proven ineffective when triggering your ad for search turn out to be very effective when triggering content impressions. In other cases the keyword is simply useful as context in helping the system determine the overall subject areas of your ads.

How they can have such a large network and then just randomly announce that effective now things are changed?

Some advertisers who do not log into their accounts in the next few days may come back from their holiday break to see a ton of formerly disabled overpriced content clicks killing their ROI.

Published: November 23, 2005

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Comments

Sonia Anshin
January 15, 2007 - 9:42pm

My son succeeded. He convinced be to change from
Microsoft Windows and Google to Firefox? (Not sure
of name.) He is a businessman lawyer living in
Japan and he sounds so step by step, logical. How
do people re-enable programs that have been dis-
abled. Firefox seems like a good alternative to microsoft and it appears to use simpler instructions
than Microsoft however, I find the steps of moving all of the programs over is too difficult and overwhelming. I'm getting older faster than expected.

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