Google + Yahoo! Ban Casino Ads

Internet giants Google and Yahoo! will stop carrying adverts for online casinos, blaming a "lack of clarity" in US regulations.

US prosecutors last month warned companies that running ads for offshore online casinos was equivalent to "aiding and abetting". It is illegal to run an online gambling site from within the US.

Google and Yahoo made the announcement seperately on Friday. Yahoo said the ban would apply to US websites only while Google self-denial hits all its sites worldwide. The change is likely to come in at the end of this month, according to the New York Times. - The Register

Those who were spending $10 - $30 per click advertising for words such as "casino" or "online casino" will now be spending that money elsewhere.

Anyone want to bet as to wheter they see more casino sponsored text links drive up the cost of text ads on many sites?

Published: April 5, 2004 by Aaron Wall in marketing

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