I am Long Mahalo...

...too bad Google is not!

Google just did their first content farm update & Mahalo appears to have taken a swan dive in the search results, freeing up space for higher quality websites.

Google's Amit Singhal & Matt Cutts wrote:

Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

Currently this update is US only, so if you are outside of the United States you may need to get a US VPN or add &gl=us to your search string's results on Google (likeso). Recent updates have had a variety of impacts and implications outside of content mills.

But it seems other large content farms are still doing well

What sets Mahalo apart then? Perhaps it was karma. ;)

I suppose we should "pivot" this post with some featured video content