The SEO Process Chart

It is no secret to readers here that SEO is an ongoing process, but I was playing with SmartDraw and created an SEO process circle.

One of the problems many people have with SEO is that they think that they will use SEO to get their site in front of thousands of relevant people, but that model only works if they are...

  • using pay per click marketing (buying the traffic)
  • using black hat SEO (which may provide only short term results
  • using an old trusted domain that already has many signals of quality built up

Amongst the hundreds or thousands of participants in your market, some of them enjoy an older site, more social relationships, more links, a more well known brand, a larger traffic stream due to their site already being trusted, and other traffic streams like RSS readers and email list members, etc.

All of those advantages for existing webmasters act as headwinds for a new webmaster (at least until you get established). You typically have to create some number of social interactions to leave the trail of signals of quality to make Google want to trust a site enough to put it in front of a large traffic stream, especially if you are starting a brand new site and are trying to operate within Google's guidelines. As Bob Massa says "search engines follow people."

If you like the above entry, you might also like the SEO Flowchart. :)

Published: January 29, 2009 by Aaron Wall in marketing


January 29, 2009 - 8:18pm

It's always amazing that some people are able to make difficult ideas easily understandable through drawings. Indeed a picture says more than a thousand words.

I have had success by using a different method altogether. I invented a new search term, and started introducing it to my "old" customers. Now they search for that term instead of the old, which the competition are still using, and I have become market leading.

Some of the competition have begun copying the term, but since I made a website with that term (doamin name), they will be behind for a long time.

January 29, 2009 - 9:12pm

Yup...that is one of the best ways to dominate a market...create it :)

And exact match domain + early entry = guaranteed sustained success. :)

February 8, 2009 - 4:30am

I really don suggesting using Black Hat SEO can bring your site up in front to Google search, they can however it will gives you a matter of time until Google finds it and suspend your site from search engine

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