Jim Boykin Launches Internet Marketing Training & Tools Combo

Jim Boykin announced the launch of his Internet Marketing Ninjas training & SEO tools. His price point is not cheap, but he opened up his internal tools and flew all over the country to interview many experts to create a quality product.

Published: January 3, 2008 by Aaron Wall in marketing


January 3, 2008 - 3:27pm

Didnt know you owned threadwatch dude!


January 3, 2008 - 3:53pm

wow 3k for stuff you can learn for free...

January 3, 2008 - 8:07pm

You can learn everything for free if you value your time at or near nothing. And much of the stuff you learn free may be incorrect/misleading too. Some common public SEO information is flat out wrong.

January 4, 2008 - 12:54am

Fair enough, there is a lot of trash out there. I still saw no compelling reason to sign up for $3000. Just seems like a good video resource with some industry big-names and some custom seo tools.

What makes this site a better SEO resource than SEOmoz.org, for example? ($3000 vs $400 per year)

January 4, 2008 - 1:09am

Hi Dito
In my book I share tips that have costed me over $10,000 and tips that have made me over $10,000. One sentence can be worth a lot.

Pricing is often used as a signal of quality. Some people aim mass market while others cater to a more limited audience.

January 3, 2008 - 4:59pm

wow, although a noob, and likely the content he is selling is worth at least something, with a price tag like that it is difficult to see much of a market. Maybe Im wrong. People who know who the people in those videos are (including you sir) should have enough of a idea where to go. $99bucks..sure maybe. $3000....who the hell is gonna fork that over?

James Dunn
January 3, 2008 - 6:11pm

There's a difference between pricing your product at a premium and pricing it out of the budget of your main audience. I've no doubt there is a lot of value in the videos, but $3k? People who don't know about internet marketing aren't going to risk $3k to learn, and people who already know about internet marketing aren't going to find enough new info to make it worth their while either. After all, a lot of this stuff is just opinions. Internet marketing professionals differ on what works and what doesn't.

January 3, 2008 - 8:20pm

Hi James
I agree that Jim could have shown more value upfront with some of the stuff he put in this package. Some of the tools have "never been released" next to them without stating what they do. As Jim gets feedback I am sure he will start offering more info about those.

And $3,000 a year does not have to seem an unreasonable price when you put it in perspective. I think StomperNet charges something like $800 a month.

January 3, 2008 - 7:07pm

At $3000 per annual subscription to Internet Marketing Ninjas, I expect to view professionally produced videos on SEO/SEM. After previewing the videos, I am left asking: do these videos represent the quality, content, and professionalism of the featured presenters?

For example: Christine Churchill's presentation seems to take place in a hotel room. Her presentation is projected onto a wall right next to a framed flower print. The pop can on the table also caught my eye. These elements distract from her presentation. Other videos on the site exhibit similar production factors. The content is there but the presentation of that content is in need of a major overhaul in order for me to justify $3000. Given the casual nature of these videos, I would expect to find similarly produced videos on You Tube.

The free access to private SEO tools from We Build Pages, found at the bottom of the home page, caught my attention; however, I think it would be better placed towards the top of the home page to immediately convey the overall value of the site. Furthermore, knowing how to leverage these tools would be a great selling point.

The site has potential but at $3000 for an annual subscription, the value proposition needs to be clearly and effectively presented. The presentation of the content (videos) needs an overhaul.

January 3, 2008 - 8:10pm

As a person who did one of the videos with Jim, I think he was more focused on the speaker being comfortable so they could share what they wanted to without being so tight and formal that they lost their personality.

January 3, 2008 - 9:05pm

3k? Sure, maybe the program is worth 10k, but I doubt that you can just ask for that kind of commitment without any sort of up-sell.

Give people a chance to evaluate the offer out before handing over 3k...but that's just basic thinking.

Maybe it's priced that way to get people talking. So that will either turn out to be clever or stupid...I'll just wait and see :)

January 3, 2008 - 10:47pm

@ seonoobsauce: "$99bucks..sure maybe. $3000....who the hell is gonna fork that over?"

Regarding the question of whether there is a market for such a high price point; I would think that companies with large in-house SEO teams would consider $3K a more than feasible price.

Craig Donnelly
January 4, 2008 - 5:25pm

I bring in over $3M annually through my internet businesses... I've been marketing online since 1999 and I've seen a lot of Internet Marketing (IM) tactics come and go.

I also spend about $20K a year on my IM education through membership sites, live events, home study courses and private consultations.

(just letting y'all know I have some IM experience)

Here are a few things that I have learned;

1. One idea or IM "nugget" of info can (and has) result in a million dollar (or more) a year IM business.

2. Very few IM professionals are giving away all their "secrets" (experience) for free. Why should they?

3. The cost (3K) to have access to some of the inside knowledge from these professionals is insignificant compared to the upside earning potential from what you will learn.

4. I doubt you will be able to learn everything that is contained in this program for free.

Aaron, IMHO You've been giving away too much for too little for too long.


Start charging more and receive the increased compensation you truly deserve.

It's going to be a great 2008!


p.s. I will be ordering IM Ninjas over the weekend.

January 4, 2008 - 6:24pm

Sweet post and sweet avatar Craig. :)

January 4, 2008 - 7:01pm

yeah, definitely this is not a product for whose is starting to look into internet marketing.
and i totally agree with Craig saying that even a small idea can generate a tons of money.

beside that, if this "small idea" would be easily accessible to a larger number of people you can be sure they would be busted immediately so the all point of buying this videos would get lost.

January 5, 2008 - 3:45am

I expect that Jim knows his market quite well and did his research in advance. He is not going after the $99 new to IM market.

Those that view his offering as a risk, well they might not be part of the target market.

The upfront cost is certainly one consideration.

Another consideration is whether you/I can take the tremendous offering and make something of it. Just because one is given all of the ingredients, does not mean that a five course meal that tastes good is automatic.

Maybe your own kitchen is too small, needed utensils are missing or the ventilation is poor. These have nothing to do with what Jim is offering, yet have a direct impact on the ultimate results.

We all need to ensure that we match up our abilities and existing tools with the right/appropriate level of training, even when additional tools are provided.

I would invest $3,000 a year if I was certain that I could significantly improve my business. Lack of this certainty may be the biggest reason that folks will not sign up. Fair enough.

It takes some guts to spend more than you are comfortable with and to trust yourself.

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