iSpionage is a newer player in the spy tool market. They are much more PPC oriented than organic SEO oriented. They offer 3 tool sets:
- Keyword and Domain Research
- Keyword Monitor
- PPC Campaign Builder
Keyword and Domain Research
They index the top ten results in Google, Yahoo, and Bing (although I only saw G and Y).
They give you breakdowns of common spy tool elements such as:
- Competitors and Overlapping Keywords
- Ad Copy
- Keyword Specific Ads
- Average Search Volume
- Average Rank
- And so on..
The one really neat thing they offer is overlapping keywords between Yahoo and Google for a particular domain. I'm not aware of another spy tool that does that.
Their database does not seem to be very deep but they are newer so that's to be expected.
The do show overlapping keywords, total keyword count, and a monthly budget under their competition tab.
Here is another spot where they compare Google and Yahoo, this time for overlapping keywords between sites.
This lets you search by domain name or keyword to get ideas for keywords to add into your campaign. You can also add your own manually after the keyword research option. Keyword Monitor will show you the following for your campaign + competition:
The impression share is not something I've noticed in most other tools and the other 4 metrics can be useful in determining which competitor might be a bit savior in the PPC game. Other metrics they will show you on the keyword level include whether or not the keyword has direct ranking affiliates, the average CPC/search volume, and total advertiser counts in Google, Yahoo, and Bing.
The tool also shows you related keywords you may wish to add to your campaign or just place on your watch list.
PPC Campaign Builder
The campaign builder allows you to search for keywords via a keyword or domain name input. The steps are as follows:
Keyword Clean Up
This is where you can weed out keywords that contain certain words, are duplicates, or have special characters. You can also choose to remove extra spaces if needed.
Here you can set up ad groups and campaigns right from within iSpionage. It also gives you the option to create one ad group per keyword if you want to get that granular
Here you can input bid prices for Broad/Phrase/Exact match bids, set up your ads, and input the url. Then you can export for use in Google, Yahoo, or Bing PPC campaigns.
They offer a coupon code for 25% off for all products. The promotional code is: EOYSALE10
This promo discount voucher will expire on 12/25/2010.
iSpionage has some promise and seems to be much more into the PPC market than the SEO market. If that's the case then they are taking on some pretty big players as many of the spy tools offer both PPC and SEO data sets. They have some unique features and it will be interesting to see how they develop their product going forward.
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