Inclusionary Statements - Are You Willing to be One of the Best?

One of the things that a lot of thought leaders do is inspire people. It is easy to believe when they give you something to believe in.

I recently stumbled across this page. Although it is just text, to me it seems just as powerful as listening to Barack Obama speak. It is not even the words that is the underlying tone and enthusiasm.

Sometimes I am a bit too cynical for my own good. Far too often I place principal ahead of growth strategies. But most of that stuff does not matter. The future of sustainable marketing practices is more about creating inspiring stories than about knowing more or blending ads in content better. Which, I suppose, is a good reason to go to the gym every day. The better you maintain yourself the easier it is to be inspiring. Now that's a holistic marketing strategy. :)

Published: February 26, 2008 by Aaron Wall in marketing


February 26, 2008 - 1:42am

i'm trying to aply all things that i'm learning here to my girlfriend brand new website i hope that helps her to rank her page higher!!!!
thanks for shareing!!!


February 26, 2008 - 2:41am

i'm part of the 5%. thanks aaron, great link.

February 26, 2008 - 5:32am

Not sure I get the connection to Obama...

February 26, 2008 - 4:22pm

Millions of people find his tone inspiring...he even had a free song created for his campaign which millions of people watched. It would not have got shared amongst millions of people unless there was some emotional resonance.

Dave Keffen
February 26, 2008 - 12:30pm

Hi Aaron

Regarding your last point I'm sure that health does has a part to play in how we project ourselves in a professional way.

Over the past few years, I've managed to pack on a lot of extra weight and spend so much in front of a screen that I am starting to get a bit sluggish. Self esteem can certainly take a knock when your clothes don't fit any more, plus your mind can become a bit muddy at times.

I don't think I'm alone. In my experience a lot of SEO guys are packing a few extra pounds.

This weekend, I forced myself away from the keyboard and out in to the garden for a bit of exercise. I must say, it helped me sleep better, feel more alert and generally cheered me up.

There has a to be a balance of physical development alongside our mental process. Feeling fitter in body is bound to filter through to the way we project ourselves onto the printed page.

Now where did I put that Snickers?


February 26, 2008 - 2:51pm

SEO through weightlifting? I like it. I would love to participate in a discussion about the relative benefits of aerobic vs. anaerobic Search Marketing. Does this mean that when I go running I can call it SEO? If yes, will you email my boss for me and let him know? Although, to be fair, I suspect that working out is really something more similar to creating linkbait, hopefully something with a social media flavor (just not slashdot). Great post :-)

February 26, 2008 - 3:45pm

That was the best "ad" i have ever read! I saved the page for future reference.

thanks for the great link Aaron.

February 27, 2008 - 3:36pm

- I like the bullets,

- I like the feeling of exclusiveness and caring.

Good read.

February 28, 2008 - 6:58pm

Hi Aaron,

A question and a comment:

1) The theme -- "the future of sustainable marketing practices is more about creating inspiring stories" -- seems to be one you've touched on a number of times on this blog. Is there another piece of writing, online or a book (the old school kind), that you would recommend to explore this idea further?

2) A comment re: your new Professional SEO Training program. I think you've provided enough value in the past on this blog to make me interested in the program, and given the trust you have built, I would not mind paying the fee for the service. I think you have clearly demonstrated you are interested in providing value. However, in my own case, I'm so occupied with other things right now I don't think I'd have the time to actually spend with the material to get value for $. Granted, there may not be a lot you can say in response to that ... but your continued posts on this blog, I think, do continue to build trust and perhaps one day, when there is more time, people such as myself will sign up.


February 29, 2008 - 12:03am

I think All Marketers Are Liars and Purple Cow are good books on being remarkable and telling stories.

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