Free Publicity From Consumer Funded Media Projects - Profitable Online Panhandling Strategies

Mar 15th

Have Your Say!

Insert your message in the next Brave New Films video for $199 - not that I am saying you should, but 5 or 10 years ago it would have been hard to imagine this level of fan integration into the funding, creation, and promotion of documentaries. Where are we going to be in another 10 years? Will this video get 500,000 views on YouTube? Might this $199 be a cheap ad buy for people looking to appeal to this demographic? At that price point it is almost an impulse purchase for O'ReillyGoesNuts.com or BoneUsFoxRingtones.com. :)

Fund Anything

Sites like Kiva allow you to loan to business people in the 3rd world, and offers open ratings on past loan payments. If you are looking to make money in the process, outfits like Prosper and MicroPlace might work too. And Fundable allows you to raise funds for any cool projects or ideas.

Why Your Funding Source Matters

Is it cheaper to get funding and buy ads or grow organically from direct support? Getting capital from a VC may get you some coverage, but it is probably nowhere near as valuable as donations from hundreds or thousands of fans. 4 reasons direct support funding from fans is so powerful are

  1. they minimize risk and create deeper direct connections
  2. participants feel ownership, which creates meaningful relationships and project evangelists who provide emotional support and spread buzz well ahead of your launch
  3. people care much more than they do offering free support (to appreciate how non-committed free support is, hundreds of bloggers talked about the launch of Citizendium, and I donated to the project like a day or two later - and was the first donor to the project)
  4. successful projects show social proof of value as they pick up momentum
Published: March 15, 2008

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