Sometimes I can drive a golf ball about 350 yards. Sometimes I can throw my back out on a swing and a miss. Sometimes I hit the ball straight up and it comes crashing down hard. I have never had a birdie. But at least I have never hit a bird yet, like Giovanna did once.
One day my wife and I took golfing lessons. The instructor could hit the ball consistently swinging with one arm. Much better accuracy than I had with two. My biggest problem was form. But on practice swings I would have no way of knowing if my form was good or bad because I would swing, think it felt good, then swing and a miss.
If your golf club hits the ground then you know where the ground is. If you consistently sweep the ground then you will consistently hit the ball well. But if you do not touch the ground you do not know how far you are off.
How does that story relate to SEO?
A friend of mine has a bunch of decent domains he wants to build out, but he is afraid to spend too much on links on any of them. Given the field that he is in and that he has some exact match domain names he could probably rank a number of them just by using simple link building solutions like submitting to directories.
He said he did not want to invest too much into any one of them because he had a lot of them to do. I said I recommend over-investing in one of them so you guarantee the thing ranks, such that you get the traffic and market feedback needed to track conversions, test out the effect of making changes, and optimize the conversion process before applying it to dozens of sites.
Setting up one site, ranking it, and tweaking it in for conversion is just like finding Earth with a golf club. If gives you a baseline to work from to ensure you are getting maximal return out of your investments.
It does not matter how bad some of your business ideas are. As long as you are receptive to market feedback and you know where Earth is you can keep growing. For some inspiration, read about how Patrick Gavin went from "marketing the past" to becoming the leading link broker in the world.
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