Recently we lightened the background color and increased spacing between keyword results in our keyword tool...making the results look more aesthetically appealing.
While playing with it I wondered how hard it would be to change the captcha questions to make them relevant and SEO oriented rather than having them ask generic questions. The big issue I had with it was the need for structured answers (as the PHP coding was not yet set up for fuzzy matches)...which sorta forced me to ask really generic questions or give away the answer. An example captcha is below
The links in the various captcha questions lead to various sections of the training subdomain, which should cause a few people to click through and consider joining. At the very least it should help some people new to SEO get some of the basics, and is a reminder "hey, this is over here." :)
It seems like a pretty cool marketing idea...it is relevant and free, much like advertising on your own search results. I am not sure how well it will work, but this is yet another one of those 1 hour conversion improvement hacks that can pay for itself for many years.
The good news is that captchas can be a legitimate part of any interactive website...so this idea could apply to blogs, forums, web based software tools, etc...anything where people comment and/or interact. But will users find it useful or annoying? What do you think of the idea?
Update: Some people have considered using brand images as captchas, but I sorta like the trivia angle more. :)
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