Can You Build 1,000 True Fans?

As free and infinite competition erodes the value of weak connections, a key to sustainably selling art is to reach out to 1,000 true fans:

The key challenge is that you have to maintain direct contact with your 1,000 True Fans. They are giving you their support directly. Maybe they come to your house concerts, or they are buying your DVDs from your website, or they order your prints from Pictopia. As much as possible you retain the full amount of their support. You also benefit from the direct feedback and love.

Seth mentioned how Bruce Springsteen built true fans over the years.

Even if you currently do not view yourself as an artist, to still be selling information online in 5 years, you will need to become one. Last September I posted Publishers Will Become Interactive Media Artists, which explains the shift that is taking place.

Published: March 5, 2008 by Aaron Wall in marketing


Wing Yew Lum
March 6, 2008 - 5:43am

I recently watched a Web Pro News interview where I believe you also commented on "free and infinite competition" -- it's good to see you connect up with it again. Nice work.

March 9, 2008 - 7:28am

That was powerful little piece. Thanks for bringing it to my attention.

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