Archiving is Getting Better, Cheaper, & Faster

Earlier this year the NYT dropped their subscription wall and Google started mixing many types of content (news, videos, etc.) directly into their search results.

10 Days ago Radiohead announced the name of their new album would be In Rainbows, and by the time the album was released today a person who uploaded a YouTube video of a live recording of the song Nude (from a concert I attended) already added the album name In Rainbows to the title of their popular recording.

Not only is more content coming online in more formats, and people getting better at writing for search and archiving information, but

  • personal search history and personalized search are making it easier to find things you found before
  • search suggestions are consolidating misspellings and other search errors into a streamlined set of searches

Everything is heading toward free, faster by the day, except attention and trust. All these types of changes pose new competition, shift business models, and kill off some forms of search arbitrage. But they also enable new forms of marketing, especially if you pay attention to the changing ways search engines attempt to guide searchers and surface information, create editorial partnerships with search engines, publish a well read channel, or have a strong enough brand and large enough reach to make others want to participate in your community.

Published: October 10, 2007 by Aaron Wall in marketing


October 10, 2007 - 6:32pm

Business Models are all changing that is except for the RIAA's. They still feel like they can sue every person who listened to any sort of music without first purchasing. It will be the death of them!

It is amazing though. I watch a TV show, and it is already ready to be downloaded in bittorrent form a half an hour after the show is over. It truely amazes me!

- Doug

October 11, 2007 - 4:09pm

Prince recently gave away his album as a freebie on a UK tabloid, you'll be able to buy Radiohead's album for whatever price you like, and Madonna is abandoning her record company in favor of her tour promoter as her primary outlet. Quite amazing and basically all prompted by the advent of BitTorrent and other P2P systems that are forcing artists to abandon the old marketing models laid down by the "record" industry.

Dave Bradley Blogging

October 12, 2007 - 4:52pm

The music business pushed and pushed until their foundation snapped and the roof fell in. They lost support from their consumers. I'm glad to be out of that business, but this is a HUGE example of an industry that did not adapt to the web and all the new e-models in time. There's still ways for the music industry to survive - it would take a motion that should have started years ago, (though it still wouldn't allow the execs to be as fat and decadent as before... those days are probably over). Now the old-schoolers are just making a mad dash for cash at this point (including the RIAA). It's really a bunch of disjointed, caged wolves.

The silver lining is that it's easier to find the art in music now because you're not shuffled into the same old channels.

October 12, 2007 - 6:16pm

The only group that supports the RIAA are the politicians, because they buy into all the BS that the RIAA promotes. I assume that the "campaign contributions (bribes)" don't hurt as well.


October 14, 2007 - 10:36pm

Great info!

Marc Witteveen

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