This morning I got an email from a carnival barker inviting me to try out his new search service. This same classless individual that mass spammed his email list gained much of his notoriety by talking down SEO services to ignorant bloggers and others who want to fight against spam, but have no appreciation for how the label is used to manipulate people. Unfortunately the media were too ______ to see what was going on, and people on the other end of the spectrum are pushing garbage by trying to win awards. Google, which has largely been against the idea of paid editorial reviews, has filed patents for peer to peer ad systems which pays people for syndicating ads in their emails, instant message tools, etc. and pays them once again when people take action on the ads.

The day Google comes out with an SEO product, they won't call it SEO...it will be something like Google Search Enhancement...and it will improve CTR, rankings, and relevancy to the end users. And they will still be fighting against spam, until they find a way to get paid for it.