Paypal.com has been down for hours. I usually make a good number of sales, but today my site is on vacation. One way to lose a market leading position is to screw your partners out of millions of dollars of sales. Hopefully some of the people who were thinking of buying my ebook come back when I change processors or Paypal has a product worth using. One of my clients had some blank database pages ranking in the search results. Imagine what a searcher does if they land on one of these. Would they ever want to come back to that site again? Or did they lose all trust on the first click? If the page has no value and I lose trust on the first visit I would rather not get the ad impression than get the one impression and lose the visitor forever.
Another client had a button for their soon to be launched product on their site which said on sale now. The sales page said coming soon. When the product actually launches fewer people will click through to it because they will assume that it is still not available.
The best spot to sell is on our own sites, but we all do some form of anti-selling. No easier way to undermine profit potential than placing roadblocks that kill trust or conversion on our own sites.
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