President Bush won't fire Attorney General Alberto Gonzales... but YOU can! Most lead generation forms are probably less than 10% as effective as the Impeach Gonzalez site is. The introductory email was amazing as well, starting with
The Gonzales hearings made plain for all to see that the highest law enforcement officer in the land is unwilling to tell the truth under oath.
and ending with
Don't just be angry, don't just be annoyed, don't yell at the ones you love. IMPEACH GONZALES.
Let's get to work! Watch the video and send it to everyone you know.
Democracy is a beautiful thing.
A domain with resonance, a relevant story, content in small easy to digest chunks, background links, a prominent call to action, viral elements, strong framing, and emotional appeal... everything you could want in a political marketing campaign designed to spread.
Whether you agree with the messages, both are already successful marketing campaigns given their budget.
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