Matt L
Good find, Aaron - The laugh track was a nice touch.
Beautiful Political Marketing
Andy Hagans made a great post about how the Ron Paul brand is being built online. Robert Greenwald recently launched another new film at ImpeachGonzales.org, where the headline could not be better:
President Bush won't fire Attorney General Alberto Gonzales... but YOU can! Most lead generation forms are probably less than 10% as effective as the Impeach Gonzalez site is. The introductory email was amazing as well, starting with
The Gonzales hearings made plain for all to see that the highest law enforcement officer in the land is unwilling to tell the truth under oath.
and ending with
Don't just be angry, don't just be annoyed, don't yell at the ones you love. IMPEACH GONZALES.
Let's get to work! Watch the video and send it to everyone you know.
Democracy is a beautiful thing.
A domain with resonance, a relevant story, content in small easy to digest chunks, background links, a prominent call to action, viral elements, strong framing, and emotional appeal... everything you could want in a political marketing campaign designed to spread.
Whether you agree with the messages, both are already successful marketing campaigns given their budget.
Published: May 22, 2007
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Comments
John K
I don't know if Ron Paul is succeeding in any measurable way with voters. This recent gallup poll has him at zero.
http://www.galluppoll.com/content/?ci=27598
The fact that he's a serious racist and anti-semitic will eventually be highlighted by the blog world too...
http://www.captainsquartersblog.com/mt/archives/010033.php
The Ron Paul brand marketing is the type that the movie "Idiocracy" was parodying.
Anatoly Lubarsky
I don't agree. This site looks like many other conspiracy theories publications - dots are not connected and citations are out of context.
So - the site looks very cheap and the whole campaign creators think that people are dumb which is a bad mistake. I predict it will have narrow margin success.
Colbs
Do we really live in a democracy or is our freedom controlled by the deception of the idea of the American dream?
Does our vote really count for anything anymore when large sums of money are not involved?
Hi John
The fact that he's a serious racist and anti-semitic
Which makes his early success even more remarkable.
Justin Anderson
Aaron,
the first link you have pointing to the Impeach Gonzlaes.org site is misspelled.
Great post BTW!
chuck
"The fact that he's a serious racist and anti-semitic will eventually be highlighted by the blog world too..."
Well, this one just doesn't have legs despite continued attempts to push it:
http://www.freemarketnews.com/WorldNews.asp?nid=41721
Crowning irony: here's a guy running for *PRESIDENT* who would actually *end* America's Apartheid. That is, the so called "War on (some) Drugs". And you wanna talk about racism?
As far as AIPAC, so what? You're saying AIPAC doesn't drive US foreign policy? And that objecting to that, or for that matter finding anything objectionable about Zionism, makes Dr. Paul (or me) a racist ("antisemite")? eh... this stuff isn't gonna wash anymore.
Time for change.
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