Matt Cutts Does a Rewrite on Link Advice

May 14th

Matt Cutts posted a series of anti-link buying posts on his blog then quickly moved on to cat blogging. One of his posts gained a lot of attention because it was controversial. After the post got hundreds of comments and inbound links he updated that post to show more information

Nothing wrong with doing a rewrite to add to your messaging after you garnered attention...it is probably better from a marketing / SEO / usability standpoint, as noted by Massa:

The way to alter perception is exactly the way Google does it and the way Aaron has been trying to do it. Historical reference.

If you notice in posts by engines reps, there is always statements pointing to past documented events. If there is no one to counter those statements with different views or contradictory events, it makes it easier to have the first persons FUD appear to be factual and historically correct and beyond reproach.

Published: May 14, 2007

Comments

May 14, 2007 - 8:42pm

Hi Jonathan
You just bought Google's public relations spin.

Kent Hinesley
May 15, 2007 - 1:07am

Open message to Matt, Aron or anyone else who wants to create an awesome tool and make allot of money. I work for Videomaker Magazine and I just spent several hours matching search engine volume data with our rankings in digital point. So far I have not seen any software that displays the search volume side by side with search engine rankings.
It very useful to get that information to determine how important a keyword is and see where you are in the rankings at the same time. I would be eager to testify to the usefulness of such a product and affiliate market it on the side. Hope somebody makes it soon. It's costing us a lot of time to do it manually matching results of digital point with the keyword suggestion tool in SEO book.

off topic
May 15, 2007 - 11:34am

check out http://www.seohost.com/
rip off of your logo...

Vladimir Popov
May 17, 2007 - 11:49am

To Kent Hinesley.
Hey Kent, please contact me by email wave at rambler.ru or use any other contact option at erigami.com/contacts.html. We are working on a SEO functionality for our website qa product and are interested in your case.

feedthebot
May 14, 2007 - 8:46am

I wrote about this on SEOish.com and heard a few people had a hard time finding Matt's updated post.
They thought that there was a new post when they heard it was updated. Go figure.

Jonathan
May 14, 2007 - 9:54am

Hi Aaron

Correct me if I am wrong re Matt Cutts:

From reading a lot of his material recently and watching his videos etc, it seems increasingly clear that expert natural writing on a subject will become a major force in search results, leaving the spammers and keyword manipulators in the dust.

Add to this some tidy and carefully silo-ed site navigation and a large part of the SEO problem will vanish ... I hope, since I am not an SEO guru, but definitely am an expert in my subject .

This 'expert' search results scenario seems to make sense, since Google is going all-out to give searchers top class results.

But do you think this is actually the case?

Jonathan

Wayne Smallman
May 14, 2007 - 1:41pm

Which reminds me: I need to update some of my more popular old articles with 'reversed' Recommended Reading sources (articles that post date the article itself, but are still related.)

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