Matt Cutts Does a Rewrite on Link Advice

Matt Cutts posted a series of anti-link buying posts on his blog then quickly moved on to cat blogging. One of his posts gained a lot of attention because it was controversial. After the post got hundreds of comments and inbound links he updated that post to show more information

Nothing wrong with doing a rewrite to add to your messaging after you garnered is probably better from a marketing / SEO / usability standpoint, as noted by Massa:

The way to alter perception is exactly the way Google does it and the way Aaron has been trying to do it. Historical reference.

If you notice in posts by engines reps, there is always statements pointing to past documented events. If there is no one to counter those statements with different views or contradictory events, it makes it easier to have the first persons FUD appear to be factual and historically correct and beyond reproach.

Published: May 14, 2007 by Aaron Wall in marketing


May 14, 2007 - 8:42pm

Hi Jonathan
You just bought Google's public relations spin.

Kent Hinesley
May 15, 2007 - 1:07am

Open message to Matt, Aron or anyone else who wants to create an awesome tool and make allot of money. I work for Videomaker Magazine and I just spent several hours matching search engine volume data with our rankings in digital point. So far I have not seen any software that displays the search volume side by side with search engine rankings.
It very useful to get that information to determine how important a keyword is and see where you are in the rankings at the same time. I would be eager to testify to the usefulness of such a product and affiliate market it on the side. Hope somebody makes it soon. It's costing us a lot of time to do it manually matching results of digital point with the keyword suggestion tool in SEO book.

off topic
May 15, 2007 - 11:34am

check out
rip off of your logo...

Vladimir Popov
May 17, 2007 - 11:49am

To Kent Hinesley.
Hey Kent, please contact me by email wave at or use any other contact option at We are working on a SEO functionality for our website qa product and are interested in your case.

May 14, 2007 - 8:46am

I wrote about this on and heard a few people had a hard time finding Matt's updated post.
They thought that there was a new post when they heard it was updated. Go figure.

May 14, 2007 - 9:54am

Hi Aaron

Correct me if I am wrong re Matt Cutts:

From reading a lot of his material recently and watching his videos etc, it seems increasingly clear that expert natural writing on a subject will become a major force in search results, leaving the spammers and keyword manipulators in the dust.

Add to this some tidy and carefully silo-ed site navigation and a large part of the SEO problem will vanish ... I hope, since I am not an SEO guru, but definitely am an expert in my subject .

This 'expert' search results scenario seems to make sense, since Google is going all-out to give searchers top class results.

But do you think this is actually the case?


Wayne Smallman
May 14, 2007 - 1:41pm

Which reminds me: I need to update some of my more popular old articles with 'reversed' Recommended Reading sources (articles that post date the article itself, but are still related.)

Add new comment

(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.

Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

See where they rank & beat them!

  • Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
  • Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
  • Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
  • Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
  • Risk-free: Free trial & low price.
Your competitors, are researching your site

Find New Opportunities Today