Good Content Without Marketing Typically Goes Unlinked

Apr 27th

If you are not nepotistic in your marketing some of your best content will go unnoticed, especially if you write at a level that is beyond most of your readers. Many of the people who are popular are not popular just because of content quality...there are so many nepotistic partnerships that go unspoke of that it is quite scary. Anyway, here is a brilliant post by Andy Hagans about how to sell a site for a million dollars. He is a friend, and the link may be nepotistic, but I am surprised that it got so little traction for how great it is. I guess more bloggers want to be told their blog is worth a million than want to learn how to get those million dollars in hand. To each their own.

You can tell that he is writing from his experience and learning while he is actively doing what he is talking about. That is typically where the best ideas come from...when you escape ideals and theory and talk about the trends you see right now and what is working for you right now.

Published: April 27, 2007

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Comments

Eric
May 6, 2007 - 4:30pm

This was a good article. My blog is a business blog on supply chain and logistics. That has some good first mover advantage because there just are not many blogs on these topics...so linking is a challenge.

I have started submitting articles to the larger magazine sites for my industry. That has met with some success. I am also considering a stumbleupon campaign.

Eric
www.freightdawg.com

Marc Kantoori
May 8, 2007 - 12:57am

Hmm, I read exactlty the same article on another site a few days ago. Can't remember the site, but can remember the article. Good one, oh yes, but who was first?

If you have some spare time left to market some one else in a post of yours ... just let me know ;)

Fervor Singles
April 27, 2007 - 11:24pm

Aaron,

I enjoyed reading your partner's blog. Thanks for the link.

May I make a suggestion. When I purchased your book, it was because I am new to SEO. I launched and ran a .com in 1997 and sold it in 2000, but haven't done anything in the space since. And the reason why I bought your book was because the whole game is different now mainly due to Google (which didn't exist when I was in the market).

So being a newbie, can you please post some "blocking and tackeling" posts like:

1) How to create good linkbait.

2) Example of good link laundering site (can easily generate backlinks)

3) How to effectively monitize a site using multiple income streams.

4) How to market and brand (which I think is already well covered and is your main focus on this blog).

Thanks!

Tropical SEO
April 27, 2007 - 11:34pm

Fervor,

I think all those "block and tackle" things are covered pretty darn well in the actual e-book, did you read it yet?

Eric Itzkowitz
April 27, 2007 - 11:44pm

Fervor, each of those "block and tackle" subjects are definitely covered in the book.

scoreboard
April 28, 2007 - 2:11am

Traction would have been a lil' bit easier if not for stupid ass Digg bury algo's...

Maybe if Andy titled it, "How to Sell an Ubuntu Site to Steve Jobs for $1M".

Anonymous
April 28, 2007 - 3:50am

I read this post and I didn't link to it b/c IT WAS SO GOOD.

I shared it with some co-workers who want to get into affiliate marketing.

Ok, it sounds selfish, but I don't want to spread the word to someone who might beat me in whatever niche I end up choosing.

AjiNIMC - diffi...
April 28, 2007 - 6:47am

I think it is because of this equation

Blog post popularity = blogger popularity (acceptance as a guru) + quality of the post.

>>I enjoyed reading your partner's blog.
This simply says your partner needs to build brand of his own. He can easily do using your existing brand name, I call it co-branding.

Quality of post will improve blogger popularity (will take some time) and together it will make people talk more about him. Its the time factor, have patience.

Shortcut to fame
------------------
Change your name to Google and everyone will talk about you, even if your write crap.

Anuj Seth
April 28, 2007 - 7:15am

Aaron,

Thanks for this wonderful blog. I have always enjoyed the material on this site.

Anuj Seth
The Online Presence Blog - http://OnlinePresence.BlogSailor.com/

Martin Edic
April 28, 2007 - 3:56pm

The only isue I had with the Tropical article was that you should be aiming to sell a site that fits his criteria for 10x what he is saying- there are boatloads of money out there looking for acquisitions. M&A, corps with cash hoards, publishers desperate for more inventory, etc.
I work an agency and we cannot spend the online ad budgets our clients want to spend bcause of lack of relevant inventory and searches. Prices are skyrocketing (look at bids on Adwords- they're rising like crazy).
So, if you look at the bigger picture and grow a business that fits these needs rather than strictly focusing on monthly revenue, you can build something with real value- a million is simply not enough for the work you put in to develop. Think bigger and more strategically- it is very easy in these SEO discussions to get too wrapped up in tactics.

wach
April 30, 2007 - 5:08pm

It is a great article, but the kicker with these things is that there is less interest in articles that take a big commitment to read.

This isn't a good article for the 80% of the SEM surfers who are dabblers in the SEM space. This is an article about hard work. It isn't "10 quick..." etc.., or some other content light panache.

Sadly cruft articles with quick fixes and easy answers often gain the greatest traction.

Fervor Singles
April 30, 2007 - 10:41pm

I found what I was looking for - and its on this amazing SEO site called BlueHatSEO.com http://www.bluehatseo.com/blue-hat-technique-2-how-to-boost-your-pageran...

He even credits Aaron on several of his ideas/articles. Anyway this guy is a genius (in my amature estimation) - and or he is just spilling the beans on some amazing SEO techniques that most in the know keep a secret.

Colbs
May 1, 2007 - 11:54pm

Great article. That is a lot of info. SEO is about 6 months old for me and this is where I have received the most valuable info. My blog is doing great thanks Aaron!

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