The Failure of Small Chunks

Apr 13th

A couple friends recently recommended watching Idiocracy. It is equally funny and disturbing, especially when you consider how our media consumption habits have shifted. Small isolated chunks pretend to be valuable information, but when placed outside of useful context, typically in ordered lists of factoids, they have much more marketing pull than they have actionable value. Some of my better posts go without comment, while some of my lists get thousands of backlinks.

Some people have hundreds, thousands, or hundreds of thousands of readers. Some people have millions of inbound links or MySpace friends. Virtually all of it is recycled content and recycled marketing in a fight for mindshare. The struggle for marketing anything beyond thinly disguised self promotion is to be able to add context, all while time starved people learn to hate and reject it, as they rush off to blog the same story before you do.

Published: April 13, 2007


April 18, 2007 - 10:27pm

Man I love that movie.

this post was brought to you by Carl's Jr. and Brawndo the thirst mutilator.

Alex Mos
April 13, 2007 - 9:55am


Sorry for this off topic message but I can't find a way to contact you.

My question is why your keyword suggestion tool does not have option to select Canada results? Will have this in future?

Thank you,

April 13, 2007 - 12:40pm

>>> Some of my better posts go without comment, while some of my lists get thousands of backlinks

That's because people are stupid. They think they want quality, insightful editorial, when in fact they want empty, superficial don't-make-me-think spoonfeeding. They want to FEEL smart by "getting" something right away, instead of being smart and using objective data to forumlate their own independent opinion

April 13, 2007 - 6:45pm

then again, the nature of blogs is to provide shorter chunks of easily digestible content. just like television works better to deliver visceral, generally shorter entertainment. while on the other hand, if someone wants complex analysis and commentary, they read a book. it's the medium, not the message. the problem is when people only read blogs/watch tv.

Add new comment

(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.
(If you're a human, don't change the following field)
Your first name.

Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

See where they rank & beat them!

  • Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
  • Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
  • Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
  • Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
  • Risk-free: Free trial & low price.
Your competitors, are researching your site

Find New Opportunities Today

    Email Address
    Pick a Username
    Yes, please send me "7 Days to SEO Success" mini-course (a $57 value) for free.

    Learn More

    We value your privacy. We will not rent or sell your email address.