Pop Ups as a Sign of Market Opportunity

If the top competing sites are monetized by feeds from third tier search engines and / or off topic pop ups you can probably buy targeted ads on their sites cheap. You don't need to rank if they already are, and if the ad buy helps you rank that is a bonus.

Many market leaders were just early to the market, and do not realize the potential they are wasting monetizing with antiquated marketing that is both cheap and poorly targeted.

Published: March 22, 2007 by Aaron Wall in marketing


March 25, 2007 - 11:04pm

Perhaps try OpenAds (also known as PHPAdsNew).

There are also many other strategies to consider

  • consider using Google AdSense to get a baseline for your value
  • give away some inventory to make it look like a top site already bought some...competitors will follow them and assume there is value because they saw the ads from top competitors
March 28, 2007 - 2:55am

Thank you Aaron. I just deleted PhPAdsNew from my desktop as "one of those things I'd get around to." I'll retrieve it.

Very clever! :)

Also what I did recently with a site I'm starting from scratch is use AdBrite as a placeholder disallowing AdBrite to auto-add the crappy 10 cent Mortgage Loan ads. We'll see what happens with that.

Thanks Aaron. Love ya!

March 25, 2007 - 3:25pm

I assume that you mean you can buy ads directly from the site owner. It might also be worthwhile seeing if they have adsense and if you can buy ads on their site via adwords (which allows you to specify sites). You'd have to check out how much it costs, of course, but it may be a good deal. I've never actually used this feature on Adwords, so I can't speak from experience, but logically speaking it sounds worth trying.

March 25, 2007 - 7:02pm

I would be a perfect target for someone to buy space from and I have thought of it. Currently working on making my site more navigational and seriously thinking of moving it to a top level domain.

I am curious Matt.

Is there an automatic ad system you would recommend?

For example, A link from my site to buy ad space for $ per week. Is there an automated method of doing this that you know of?

March 25, 2007 - 8:51pm

I could try a clever save as to why I would call you Matt but I won't. My bad. I mean Aaron. The question remains if you have suggestions.

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