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Certified By...

Feb
21

One of the easiest ways to strengthen a leading market position is to give others in your market incentive to place your brand on their site. It is even sweeter if it comes with a link to your site.

  • Is your financial commentary SeekingAlpha certified?

  • Is your nursing site syndicated to NursingVoices?
  • Is your blog a member of the 9 Rules network?

Strong networks tend to take flow some of the market leverage and market exposure from the most powerful voices to newer sites.

Too many of these types of endorsements make a blog look cluttered, but it probably doesn't hurt to have one or two, especially if your site is new to a market with many established competitors.

These types of endorsement links can also be created in other ways, such as powered by Wordpress, free template by x, and syndicating wigets.

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Posted in:

by Aaron Wall

Your Thoughts? [8]

February 22, 2007

comments

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Interesting thoughts, ever experimented with something like this?

Glen on February 22, 2007 02:29 AM

this is prevalent for me in automotive. carfax, autocheck, eloan, etc

corey on February 22, 2007 02:44 AM

ScanAlert's Hacker Safe is a pretty good example for many, many ecommerce sites...

Chris Winfield on February 22, 2007 02:49 AM

A strong network or some kind of certification that you can put on your site is good, but a link back from them is even better. Most organizations you can join in your specific field have directories of their members; So make sure you get in those also.

Travis Long on February 22, 2007 06:33 AM

If I place a certificate or product on someones site and pay them, is the link considered a "paid" link and against Google guidelines?

Aaron Pratt on February 22, 2007 04:00 PM

The results sound a lot like an affiliate program to me!

Hey, isn't an affiliate program a form of a paid link?

Gary Pool on February 22, 2007 05:18 PM

That's it! ;)

It doesn't actually mean it is wrong either, just low value when it comes to ranking and better relationships with algorithms like Google.

Aaron Pratt on February 22, 2007 05:38 PM

We are doing the exact same thing for our site. I just had a few different designs made for it.

sara on February 23, 2007 09:35 PM

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