One of my friends thought that a good keyword to rank for was cheap widgets. Now on the receiving end of those customers, my friend regrets ranking #1 for cheap widgets. Has anyone ever mentioned poisoning competing business models by sending them floods of low quality leads? If someone helped you rank for junk, and you figured it out, how would you counter? Alter the topic of the page? Remove the page from your site if it was of low value? Change the purpose of the page to harvest and distribute link equity? Point a few links at authoritative websites (like newspapers)? Edit the Wikipedia to put a few extra words in an article? Create parasitic pages on authoritative sites that outrank your site? Recommend a competitor's services to all your bad customers? .htaccess redirect to a page full of ads or a competitor based on referral string? Buy the associated ads for a competitor? Get a competitor links and help them outrank you?
The web is a fairly anonymous place in many ways, and as long as a technique is (remotely close to) legal people will do it. Not saying that I advocate it, but it is good to think about what you would do if any important variables in your business changed (like lead quality, competition in the marketplace, changing technology, etc.)
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