I got a call about a week ago from a person representing talent, who was just about to have their record released, and had just lost a major sponsor due to the limited number of matching pages when someone searched Google for that person's name. With how easy it is to manipulate the number of results shown for a query, it is surprising that huge corporations would put any weight on it. That is like a VC going through Alexa and asking to invest in my site based on my Alexa ranking. Sorta absurd, isn't it?
The only marketing idea I found crazier was that the marketer wanted me to give them that information for free. I love berating marketers and people dealing with economics who try to squeeze a free consultation out of me without paying. I find their shortsightedness / greed amusing. What kind of value do they add to their clients? How much do they value their own time at? It will be funny if they get their website banned because they use blog comment spamming or some other dubious technique when there are so many cheap, fast, easy, and brand friendly ways to manipulate that data point.
Do you think search cues will eventually become a strong market value indicator? Could SEOs get in trouble for manipulating financial markets based on manipulating search engines?
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