Announcing Clientside Search Engine Marketing

Recently I interviewed Scott Smith (aka: Caveman) and said to look out for an announcement sometime soon. Well now is sometime soon, and I am proud to announce that I have partnered with Scott to create Clientside Search Engine Marketing.

The focus of Clientside SEM will be in help mid size and larger size companies improve their organic search exposure.

Published: November 2, 2006 by Aaron Wall in marketing


November 2, 2006 - 9:41pm

Congrats Aaron. You are going to rock with this new enterprise.

November 2, 2006 - 10:29pm

Awesome! Comgratulations to both of you.

November 2, 2006 - 10:39pm

So are you guys going to build out with employees or just keep it you two?

November 2, 2006 - 10:48pm

For now it is just us two. And it may stay that way for a while.

If we build out it might be hiring a programmer and designer and maybe 1-2 other people max...but we never intend to have many employees. We believe working directly with the clients is a huge part of the value we offer.

November 2, 2006 - 11:15pm

Cool stuff... Where to you find the time to do all of this? :P

November 3, 2006 - 1:18am

Congrats guys... glad to know she is finally live! See you 2 in about 10 days :)

November 3, 2006 - 1:43am


Congrats ! I am sure this endeavor will be very successful.

November 3, 2006 - 3:45am

Nice to hear that you want to keep it personal. It always works out in the clients benefit when a IP consultant integrates into the team instead of seeing a new SEo every week. Good luck and thanks for the past help....

November 3, 2006 - 4:32am

Your comments on the Clientside site about seo skills "it will also require a keen understanding of business, marketing, risk management, resource allocation, and creative problem solving" are spot on! Congrats and best wishes.

November 3, 2006 - 5:50am

Good luck to you both, although I doubt you'll need it. :)

November 3, 2006 - 6:08am

Gonna be the first I call when the time is right.

November 3, 2006 - 11:03am

Well done on new venture and wishing you every good fortune with it.

Just wonder if you could point to any research related to that 80:20 figure you give on the site for organic:paid?

November 3, 2006 - 2:46pm

Congrats Aaron!

(but) could you expand on your reasons for wanting to go into agency / client consulting work? I remember a brief conversation we had 1-2 years ago where you said you much preferred working on your own sites & projects, affiliate programs, etc. to client work. Naturally the downside with client work is that you are working to make someone else rich. The pluses are certainly also there if you can find the right niche and offer a truly premium service. Just wondering what made you decide you want to spend a little more time on client work which would necessitate less time available for personal projects?

November 3, 2006 - 3:16pm

Wow. There’s no doubt that you both will bring huge value to the smart clients that work with you.

November 3, 2006 - 5:11pm

Hi Jon
A few things happened since that year or two ago...

  • I got to know Scott. Working with him has probably been more fun than work.
  • My brand equity and mindshare have increased to the point where major brands of companies I like have been contacting me offering to pay me a decent rate. It is hard to justify wasting that opportunity.
November 3, 2006 - 7:29pm

> Working with him has probably been more fun than work.

Hehe. Ditto.

It's uncanny how similarly we see things when it comes to SEM, given our very different backgrounds. It makes for a very smooth and productive working relationship.

But unquestionably the best part of working with Aaron is the fun we have while doing the work. ;-)

November 3, 2006 - 7:43pm

Hi Aaron.

I finished the article with my expertise on entrepreneur and small business SEO / SEM, and it can be viewed here:

It also has a huge list of free directory links with research on the actual yield rate of the directories.


Ben (The 3rd most awe-struck person to have met you)

November 3, 2006 - 8:52pm

Whop, there pops another SEO company. :-)

Aaron, I think you'll do very well. You have the knowledge to do the job and to do it good.

You were actually on my list to try to hire if needed, now I am worried that you might be swamped even more than you were and the budget I work with will not be enough to cover your services.

Well ... 2 hour consulting might be the answer. I'll see you at the PubCon for a free "hello".

November 3, 2006 - 10:31pm


All the best on your new endeavor!

Any particular reason you decided to partner up with someone as compared to going solo?

November 3, 2006 - 10:56pm

Hi Eugene
Scott and I philosophically are so well aligned, and yet have vastly different experiences. Just check out the recent interview I did of Scott to see how in the know he is. I even feel more confident about my own knowledge and skills by being partnered with Scott...let alone being lucky enough to be able to leverage his wisdom and experience.

November 7, 2006 - 10:21pm

It will be interesting to see how this new venture of your takes shape. Getting success as an SEM company requires a different approach and mental setup than when you are offering services in individual capacity... i guess. Anyway, good luck and best wishes for your venture.

November 7, 2006 - 11:15pm

We have already been providing services, but were so busy providing them that we didn't have enough time to launch our site until recently.

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