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Google AdWords doesn't even charge you until after people click your ads. Payday loans are for people who can't manage their finances. Why would a company that was successful at direct marketing need such a month to month loan service? Who would use that?

Published: August 3, 2006 by Aaron Wall in marketing


August 3, 2006 - 7:39am

This smells suspiciously like a site you might be behind!

August 3, 2006 - 7:41am

Indeed, is my site. And these are my words.

August 3, 2006 - 5:33pm

Very good. Terms like cash flow management, factoring, etc. come to mind. I remember reading somewhere the key to making money in the banking business was to find a lending area where the perceived risk was higher than the real risk - FOR YOU. Then you could charge high rates for funds without large losses. It also provides a wonderful opportunity to encourage competators to loose their shirts trying to copy you :)

August 3, 2006 - 5:59pm

It appears to me that they are trying to cover the period that passes between the click on your ad and the actual purchase. Depending on the product this might be 90 days or so. Plus the payment does not necessarily clear immediately.

That being said, I personally am not much for taking out loans, but it can be part of a business strategy.

August 3, 2006 - 6:20pm

I wonder what kinds of business they would pull?

I surely don't want future clients breathing down my neck for immediate results so they can pay the vig. That may be a first question to ask my prospective clients. "Have you ever heard of...?" :)

Jason Kanger
June 21, 2007 - 5:30am

I think everyone here is missing the point. In order to advertise on a site like Google, you need to have enough 'credit on your credit cards' or 'money in the bank to do so'. I think this program will 'advance' you the money so you are able to advertise at the levels you need to in order to generate sales.

August 8, 2006 - 10:39pm

LOL... I had to laugh at this because just recently I had a potential SEO client approach me who was a payday loan company. I don't really have a lot of respect for them in the first place.

I certainly wouldn't want to loan my own money out to people who have problems paying bills on time... its an industry I don't know too much about I guess.

June 21, 2011 - 10:25pm

to fund marketing expenses that should be self-funding, they likely have many other issues IMHO.

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