As more and more of the web becomes spam (as a total % of the web) engines are going to get more selective about what they let in their indexes and people are going to be more selective about what they are willing to link at.
What are a few quick at-a-glance spameroooo indicators?
- URL name - does it have 12 dashes in it? Is it a subdomain off something totally unrelated? SPAM!
- folder names - are the exceedingly long and/or redundant? SPAM!
- file names - are they redundant with the file paths and long? SPAM!
- page titles, headers and content - are they so keyword rich that it is illegible? SPAM!
- design - does it look like a 4 year old put it together? does the design not match the site? are the colors just ugly? SPAM!
- graphics - do you use the a similar graphic to what most spammers in your industry use? SPAM!
- ad placement - is the ad block floated left inline with the content area? SPAM!
- outbound links - does it only link to crap off topic sites that link back? Is there a huge irrelevant link exchange area? SPAM!
I just wanted to feel like Doug for a day. Now back to your regularly scheduled program.
Why is it important to consider the above spammy signals? Search is self reinforcing. If just a few people who would have linked at your site do not because one of the above spam signals then you may never rise to the top to reap the fruits of a self reinforcing top ranked position.
Saturday I de-uglified a friends website by toning down its colors. That raised the ad CTR from 24% to 32% while making the site friendlier on the eyes and more linkable. There are many ways to increase earnings potential without making a site look much spammier. You have to consider linkworthiness as an opportunity cost in your site architecture and site monetization methods, especially if you are trying to maximize your revenues. The proper income maximization techniques vary greatly depending on your market, site quality and timeline.
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