I was chatting with a friend of mine recently, and he talked about liking to link out to related relevant resources from his new site. Given that Google has blatantly stated that they look at the quality of both your inlinks and outlinks why not help search engines associate your site with related sites when you are new.
I also got thinking about a couple other easy ways to build co-citation data and trails for building your brand and sending relevant traffic streams to your site... Directory listings provide quick and easy co-citation data. A trivial expense for large businesses, but they can be costly for people new to the web.
Squidoo is quick and easy to set up a free topical page on. By mentioning your site along with some of the top sites in the same field you can get some quick co-citation data, while also showing that you are an industry expert.
I sorta missed the ball on the Google Notebook launch. I didn't mention it because I was working on a big project and did not have much time to dig through it, but I think it is a great marketing tool for new webmasters. You can create notebooks about different topics then mark them to be publicly accessible.
Tagging is an easy way to get seen by a few people and show what you are related to. Reviewing related products on your site and major sites like Amazon.com is another way to identify your name and brand with your field. I also am a fan of learning from forums, Google Groups, and Yahoo! Answers.
Where are your favorite ways to get co-citation data or easily tap related traffic streams?
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