Rabid Loyalty

May 15th

I think one of the best parts of the SEO industry is the amount of questioning and curriosity that exists in the market. It really makes you see a wide array of the web as you search around because there is information in so many formats. You also start to see people attach to ideas that are 100% true while also seeing ideas spread that are 100% false.

What the false ideas spreading really show are how people become rabidly loyal, beyond question, toward certain people or ideas. If your website or product fill a niche where there is lots of discussion or it is easy for people to become rabidly loyal then it is going to be far easier to go from 0 to successful than if there is little discussion about your field. Does your marketing message or your field contain anything that makes it easy for people to be rabidly loyal?

Things people are rabidly loyal about include peanut butter and Firefox.

Things people are not rabidly loyal about include fruit cake and Flock.

Published: May 15, 2006

Comments

May 15, 2006 - 4:22pm

Hey Aaron,

Here's a scoop:

Quadszilla exposed Google's TrustRank with "buy viagra" only recently.

Well, I've got many sites/blogs based around dating/seduction, and this morning after cheeking some page rankings I found a spammer EXPOSING Google's TRUSTRANK again; and redirecting to either a directory or - the majority of the time - to Adult Friend Finder!!! Normally, it would be no big deal, but this particular spammer is targeting teenagers and kids!

[edited: no outing please]

May 15, 2006 - 5:20pm

>>[edited: no outing please]

So you're condoning a spammer who redirects kids/teenagers to Adult Friend Finder?

Isn't this a perverse sense of honour? If my daughter typed "teenager dating" into Google and after clicking a link was redirected to Adult Friend Finder displaying explicit porn & I would be fuming! But you would be ok with that, yes? Because it's a spammer trying earn a few dollars?

Exposing a spammer targeting kids/teenagers and redirecting them to porn is not "outing"! Where's your sense of reason?

May 15, 2006 - 5:25pm

Hi Brad
Do you think what you noticed was abnormal? File a spam report with Google if you want, but that is not the function of the comments section of my site.

How relevant is your comment to this post or me? Not at all. So why should I approve and promote THAT behavior?

May 15, 2006 - 5:49pm

>>Do you think what you noticed was abnormal?

Yes! If you looked closely, you would have realised it's another example of Google's TR exposure, to a significant degree. They have managed to successfully target many high-ranking keywords on a single domain. Their failing was to target kids/teens!

>>How relevant is your comment to this post or me?

Admittedly it was off-topic. But it's still very interesting nonetheless; and it involves SEO!

>>So why should I approve and promote THAT behavior?

"Behavior"? Never mind!

Anyway, I enjoy reading your blog!

May 15, 2006 - 6:00pm

>Yes! If you looked closely, you would have realised it's another example of Google's TR exposure, to a significant degree. They have managed to successfully target many high-ranking keywords on a single domain.

You have to know that I know of other examples that leverage domain trust to dominate markets...after all, I am an SEO. ;)

May 16, 2006 - 12:43pm

Appearently food seems to be a passionate topic

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