People talk about things everyday. When most people talk about SEO (especially those who have never tried to understand anything about how search engines work) they typically tend to spew out biased ignorant garbage that needs corrected.
Of course I don't want to make it sound like I never make mistakes or do stupid things. They both happen all the time. And people have corrected me as well.
The error I tend to have a distaste for is one of intent...the people talking trash about SEOs...what percent of them even tried to learn anything about the industry before they paid a scammer and got mad, or just posted some hate speech with no knowledge on any level?
It is the equivalent of me saying all PHP programmers or web designers are scum because I was cheap and lazy and hired a bad one. I try to go out of my way to make sure I express my name and brand as being a person not being afraid to call a spade a spade. Sometimes people like it. Sometimes they hate it.
Sometimes I intentionally piss people off. One of the most effective ways to do that is to change the frame of reference of the conversation to use their own words 100% against them to make them look silly. The beautiful thing about the web is that you can take a few minutes to craft your response. You don't even have to be immediately good with words to drive a point home.
You can also do well being exceptionally polite to people if you prefer not to be known for calling people out. Any way you slice it, each ignorant post is a marketing opportunity for hungry SEOs. Sometimes even when well respected people outside the industry make positive comments about members of the industry (or reference their content) someone will come along and quickly denounce their posts.
Here is a quote from Andrea, who tends to think Todd is a bad person because his is guilty of being a knowledgable SEO:
BS. That guy is a SEO consultant, most of which are purveyors of snake oil to the unwary. And that's putting it politely. Traffic comes from content, from passion and from something, anything that actually means something to people. If you haven't got something worth talking, nobody will be talking about it, SEO optimized or not.
to which I replied (not sure if he will post it there, so I will post it here):
Anywhere that there is $$$$ and confusion sleazeballs will follow and sell snake oil. But for you to write off the entire industry is ignorant at best. And that's putting it politely.
I recently wrote an article about some of the reasons the SEO industry has a black eye. seobook dot com/archives/001561.shtml
Part of it was that sleazeballs sell snake oil. Another part of the equasion was that most clients are lazy.
>If you haven't got something worth talking, nobody will be talking about it, SEO optimized or not.
People talk about stupid crap all the time. Some people even talk about things they know nothing about. Take yourself, as an example.
You really believe that quality content and passion are the only thing that makes pages rank?
How come I have pages ranking in Google right now that are only page titles, waiting for me to develop and place ad filled content on them? For terms that are worth thousands of dollars a month?
In fact, I have ranked domains where the site was not even up. One of my sites was ranking #6 for "search engine marketing" when Google's cache showed no content at the URL. Since the site was not even up clearly it was ONLY links that made it rank.
The term it was ranking for? search engine marketing.
Here are a few screenshots. This is the search result:
seobook dot com/images/no-page-1.gif
Here is the cached copy of the site not existing:
seobook dot com/images/no-page-2.gif
>I can tell you first hand that SEO only works for sites with great content since building link popularity is nearly impossible for sites without great content.
I have made thousands of dollars off sites that were of such low quality that I was ashamed to have owned them...some of which now only exist as trophies for how to make bad sites.
You can get links to ANY site if you are creative enough. Links are just citations or references.
Look at this page, published today no less:
problogger dot net/archives/2006/03/24/pixel-ad-site-targeting-bloggers-with-deception/
Also some people will sell a link to anyone. And as shown from that Problogger post, some people get links exclusively because their content quality is so low.
MetaFilter and MSNBC even referenced an auto content generator
www dot metafilter.com/mefi/41549
Content quality typically does not get much lower than that which is automated or machine composed.
Whenever people talk in absolutes they are easy to shoot down, because the array of human emotion and human activity is so broad. Those who speak in absolutes typically (although not all the time) do not consider much beyond their own perspective.
For anyone who thinks Andrea had any credibility on any level to talk trash about SEO, check out what Google sees as their home page. As of writing this it has no text, no links, and the even the word BIG in the page title is ran together with numbers with an underscore separating them BIG_v1.02 (so Google sees the page title as two words - BIG_v1 and 02). That is literally the single worst SEOed page I have ever seen in my life.
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