Will RSS Help My Site Rank Better?

SEO Question: Will rss feeds help my web site rankings, due to automatic updates?

SEO Answer: Some search engines may like frequently updated content, but you also want to have people link at your site or actively read the new information. Without those just adding a feed will not do much for most webmasters.

RSS in and of itself is just a tool.

Some people like to parallel RSS with email, but the key element with RSS is to realize it as a permission based subscription. People don't just mix random RSS feeds together and then subscribe to it (or at least most people do not).

They subscribe because they are genuinely interested in your topic, timeliness, personality or presentation.

The timeliness part is getting harder with meme trackers (expect many topical ones in the next year or two), everyone becoming an author, and the death of the scoop. In fact, chasing the timliness angle in competitive topics leads to the biggest downfall in the subscription model, people subscribing to me too posts - the noise they were trying to avoid. Many of the people who flocked to blogs from forums are likely getting burned out by blogs too, but much of that is topic dependant.

If an industry is hyper-saturated it is much harder to compete than if an industry has few or no legitimate voices discussing it. When I interviewed Lee Odden recently he stated that one of his niche blogs only takes a few hours of work per month and pays about $400 an hour.

Some people argue that their topic is boring and there is nothing they can write about, but typically that is just an excuse for lazy behavior. As shown in Lee's above example, being one of the few people discussing a topic equates to a larger percentage of market attention and revenue.

RSS is just another doorway to your site. It just make it easier for subscribers to know new information exists. It also helps you build social relationships and trust over time, which is important if you sell expensive products or services.

Most people subscribing to RSS feeds are tech savvy. A few people doing it are thick (as noted here), but for now they are in the minority. As the quality and diversity of content online increase and large tech companies push it more and more people will subscribe to RSS feeds.

Published: February 18, 2006 by Aaron Wall in Q & A


February 20, 2006 - 7:02am

The real power of rss seems to be the possiblities of providing current and everchanging content on your site. If chosen wisely it is topical, relevant and actually beneficial to web users. Much better than duplicated articles repeated across the web.

February 20, 2006 - 7:08am

What you described was the downside of RSS...how many mid tier aggregators and independent publishers loot the content and repurpose it as their own.

RSS makes it easy to steal content. I have not had the heart to use it, but it only cost me $700 to create a custom script to leverage a site's authority to create a site that consists of hundreds or thousands of mixed topical RSS feeds...better than anything on the market and 100% automated, too.

June 10, 2008 - 9:33am

Hi Aaron,

I have been noticed that many seo are putting rss links of the other related sites for their blogs and sites.

I saw that their blog has 50 links from different related sites. Is this advisable in SEO to placing a lots of rss links from the others sites? Besides i noticed also that can used a too much disc space in your hosting.



June 10, 2008 - 10:18am

Hi Duane
I don't understand the question. Are you saying is it good to autogenerate splogs where people steal other's content? If so, that is generally not a longterm business model (unless you are Google). ;)

June 10, 2008 - 8:39pm

Hi Aaron,

Sorry for unclear question....

Once again this is the rss that i mean - discountmicroscopes.us/science-news/

Please view that link and comment, you will see that the links on that page was the rss feeds of the other websites.

My question are:

1. Is that still effective until now by using that for wordpress blog or for your site?

2. If yes, it is advisable to placed 50 rss links from differents sites to your blog?

thank you very much aaron.



June 11, 2008 - 2:52am

Hi Duane
I generally do not answer specific strategy questions outside of our forums for 2 reasons

  • it is too easy to give a rushed bad answer
  • I stopped scaling as a person and need to focus time spend answering specific queries on the people who are paying me to do so

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